Sr. Manager, User Acquisition Marketing - Method Recruiting

Our client is looking for a creative and analytical Senior Manager, User Acquisition, to lead their audience growth strategy. This is a high impact, high visibility role based in San Mateo, California and reporting to the VP of Marketing.

Key Responsibilities:
 

• Own and drive our global user acquisition strategy across organic and paid media channels to meet our active audience, awareness and subscriptions goals
• Manage a paid marketing agency to advise on a strategy that effectively balances awareness driving and subscriber acquisition efforts across channels
• Lead our SEO and ASO efforts in conjunction with our product teams, platform partners and agency
• Partner with our BI and Analytics teams to analyze UA performance across campaigns and channels with a strong understanding of attribution methodologies to measure and optimize on our media mix
• Execute and operate our organic social and partnerships in conjunction with the brand/integrated marketing team, owning all reporting and analytics for these channels
• Collaborate across teams for cohesive end to end marketing campaign success
• Develop and manage a team of 3 reports across locations and time zones
   

Requirements:
 

• Bachelor's degree in Marketing, Communications, or a related field
• 8+ year of work experience in digital marketing, with an emphasis on growth marketing and both paid and organic channels
• 3+ years experience managing a team of direct reports
• Excellent analytical skills with experience in Google Analytics and other data reporting and visualization tools such as Looker and Amplitude
• Solid understanding of paid marketing channels and social media platforms (Meta, Instagram, TikTok, Twitter/X, LinkedIn, YouTube, Sprout Social etc.) and their analytics tools
• Deep knowledge of user acquisition channels and their measurement
• Excellent written and verbal communication skills
• Experience collaborating in a fast paced and highly cross-functional environment
• Familiarity with Asana and marketing analytics tools