Sr. Manager, Marketing Analytics - AutoNation

AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve.

So what do you say? Are you ready to be part of something big?

The Sr. Manager of the Marketing Analytics team will be responsible for the day-to-day delivery of reports, delivery of Ad-hoc analysis and supervision of a team of analysts. The Sr. Manager will devise strategies for conducting analysis, developing reports, and developing new data pipelines. The Sr. Manager should have the ability to visualize data effectively and present findings in a structured and streamlined manner that facilitates decision-making. Must be able to effectively lead and supervise a team of analysts.

Organizational Relationships:

Directly reports to the Sr. Director of Marketing Analytics with interaction across the marketing organization.

Job Responsibilities:

1.    Create reporting that tracks KPI’s and provide insight into various business areas using a combination of SQL, Excel and Data Visualization Tools such as PowerBI or Qlik.
2.    Utilize strong SQL skills to extract complex data or orchestrate data processes within Microsoft SQL or Snowflake databases to support dashboard development or report development.
3.    Direct and supervise other analysts to ensure timely and accurate delivery of projects/report, plan projects and delegate tasks for associates. Develop roadmaps for new projects and identify and implement strategies to create increased efficiency within the team. 
4.    Will attend meetings designed to help drive strategy and identify underperforming areas – the Sr. Manager will be responsible for gathering data, findings/insights needed to drive these meetings.
5.    Utilize large volume of internal and external data sources in model development and statistical analysis. Identify data sources, develop data queries, and conduct data exploration and data mining. 
6.    Design marketing attribution & track relevant outcomes to be used in measurement of marketing campaigns/products vs. objectives and industry benchmarks.
7.    Conduct analysis of website properties or digital marketing campaigns – including monitoring key KPI’s such as CPC’s, Click through rates, Website traffic, Website conversion and other key customer journey indicators.
8.    Develop and present PowerPoint decks that showcase findings from Pilots/AB Tests, Ad-hoc analysis or regular tracking of KPI’s.

Qualifications
1.    Master’s degree in mathematics, Statistics, Business, Computer Science or related disciplines.
2.    At least 6 years working experience in analytics in areas such as Marketing Analytics, Digital Analytics, Database Marketing, or Business Analytics.
3.    The successful candidate must have very strong querying skills which ideally should include Microsoft SQL or Snowflake SQL. The candidate must be able to demonstrate this skillset, which should include creating complex queries, views, stored procedures and functions.
4.    Excellent project management skills to build and execute project plans with clearly defined deliverables, timelines, and ownerships. Provide prompt and timely updates with progress, issues, and risk mitigations. 
5.    Demonstrated ability to structure and conduct analyses to generate insight and recommendations and effectively communicate findings.
6.    Experience managing and supervising a team of analysts.
7.    Experience using/building Visualization tools (Tableau, Qliksense, Power BI). Qliksense experience a plus.
8.    Experience using at least one statistical tool (R, SAS, or Python).
9.    Strong communication and presentation skills.
10.    Expert in MS Suite (Excel, PowerPoint, Word). 

The intent of this job description is to provide a representative summary of the major duties and responsibilities performed by incumbents of this job.  Incumbents may be requested to perform job related tasks other than those specifically presented
 

Exciting Benefits and Perks Await You:

• Competitive compensation and 401k matching

• Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.

• Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear

• Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers

• Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide

AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.