Sr. Manager, Business Growth

New York, NY, US, 10018

Requisition ID: 840908 
Position:Full-Time

We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry.
 

With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world.

Our portfolio of more than 150 renowned brands span various categories, from frames, lenses and instruments to brick and mortar and digital distribution as well as mid-range to premium segments. Our Shared Services Team, accompany and enable others within the EssilorLuxottica collective to achieve their targets. They keep people and projects running smoothly, ensuring every part of our business is provided for and well taken care of.

GENERAL FUNCTION

As Sr. Manager Business Growth, you will be an integral member of the Eyebuydirect team and help fuel our continued growth. You will support top-of-funnel programs for a rapidly growing business and contribute to the success by strengthening our Performance and CRM marketing channels and working closely with our global counterparts to help identify key business development opportunities as well as introducing general best practices to ensure operational excellence.

At the core, we need a highly motivated and quantitatively minded creative thinker to take responsibility for our user acquisition and ensure we are continuously moving ‘up and to the right’ on our metrics.

MAJOR DUTIES AND RESPONSIBILITIES

• Support CEO to work out business growth strategies according to the short and long term of corporate goals - 15%
• Manage the budget with Finance and group functions 10%
• Review and analyze the weekly, monthly, quarterly performance from SEM, SEO, Display, Shopping, Affiliate, CRM etc.. Generate insights and action plans from performance review and consistently improve the performance - 40%
• Manage the plans and track the progress by close collaboration with internal and external teams - 25%
• Partner with our group on Merchandising, Creative Hub, Ecom Operations and Partner teams for necessary projects - 10%

BASIC QUALIFICATIONS

• Bachelor’s Degree in Marketing, Economics, Business or data related field
• 7+ years of digital marketing experience managing search marketing campaigns.
• Experience in managing sizable and growing marketing databases.
• Data Analysis - Strong mathematical and analytical background that enables sound testing, reading results, making data-led decisions, and working in large data sets. Reporting; strong data driven reporting skills including data visualization and presentation skills.
• Digital Expertise - Strong understanding of the strategy, execution and measurement of paid search, shopping, and display marketing
• Platform Expertise - Strong understanding of Google’s different ad formats Including Search, Shopping, Display, and YouTube (Google Ads or SA360, DV360)

PREFERRED QUALIFICATIONS

• Google Certified - Google Analytics (GA), Google Shopping, SEMrush, SimilarWeb, and ComScore

​Pay Range: 117,037.20  - 184,144.00 

Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.

Upon request and consistent with applicable laws, EssilorLuxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process.  To request a reasonable accommodation, please call the Luxottica Ethics Compliance Hotline at 1-888-887-3348 (be sure to provide your name and contact information so that we may follow up in a timely manner) or email HRCompliance@luxotticaretail.com. 

We are an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law. 

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