Sr. Lead Influencer Marketing Manager - Rivian

About Rivian:

Rivian is on a mission to keep the world adventurous forever. This goes for the emissions-free Electric Adventure Vehicles we build, and the curious, courageous souls we seek to attract. 

 

As a company, we constantly challenge what’s possible, never simply accepting what has always been done. We reframe old problems, seek new solutions and operate comfortably in areas that are unknown. Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it for future generations. 

Role Summary:

The Sr. Lead Influencer Marketing Manager will lead the development and establish of an Influencer Marketing function at Rivian, shaping its direction and impact from the ground up while proving to the broader organization the return on its investment. This individual reports into the Sr. Director, Integrated Marketing and will be responsible for developing and executing an influencer marketing strategy for the Rivian brand, leading and overseeing influencer content creation, distribution, and campaign optimization based on platform, partner, and messaging.

 

This role will work cross functionally with Integrated Marketing, Growth Marketing (and respective channel leads), and Creative teams (both internal and external agency partners), to drive Marketing goals of building the Rivian brand while driving demand for our products. This candidate will be a thought leader and subject matter expert on influencer marketing, understand what is trending in digital and social channels, and be a collaborative relationship builder who is able to manage and prioritize multiple projects at a time.

Responsibilities:

• Define and establish an Influencer Marketing strategy that contributes to our overall marketing goals. Collaborate with senior marketing leaders to define the role of Influencer Marketing in building the Rivian brand.
• Identify what success looks like in Influencer Marketing inclusive of key performance indicators, and build a corresponding budget to achieve those KPIs.
• Develop the content and messaging strategy that leverages Influencers in a social-first approach, while maintaining the high integrity of creative output of the brand.
• Build an Influencer Marketing “playbook” including operating models, how we establish and foster trusted relationships with influencers, and what a successful Influencer Marketing effort looks like.
• Identify and build strategic relationships with social influencers and influencer agency partners to produce both organic and paid content.
• Successfully execute product launches, evergreen marketing campaigns and brand initiatives with an influencer first strategy that supports overall business priorities and ladders up to team OKRs
• Manage influencer marketing forecast, budget, and optimizations based on business needs. Work with legal to negotiate and finalize contracts with influencers or agency partners.
• Develop and implement measurement strategies to assess the effectiveness of influencer marketing campaigns. Establish benchmarks and KPIs to track progress, evaluate impact, and inform data-driven decisions for future initiatives.

Qualifications:

• 8+ years of professional experience in influencer marketing, with a proven track record of driving business results.
• Experience in automotive and/or tech industry preferred
• Expertise in influencer campaign strategies and execution.
• Experience using analytics tools and delivering data-driven insights.
• Ability to set long-term strategy, clear goals, and KPIs.
• In-depth knowledge of social media and influencer marketing platforms, tactics, agencies, and talent.
• Strong communication skills and the ability to work collaboratively in a team environment.
• Creative thinker, with the ability to quickly assess opportunities and challenges, and the ability to innovate.

Pay Disclosure:

Salary Range/Hourly Rate for California Based Applicants: $159,200 to $199,000 (actual compensation will be determined based on experience, location, and other factors permitted by law).

 

Benefits Summary: Rivian provides robust medical/Rx, dental and vision insurance packages for full-time employees, their spouse or domestic partner, and children up to age 26. Coverage is effective on the first day of employment, and Rivian covers most of the premiums.

Company Statements:

Equal Opportunity

Rivian is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law.

 

Rivian is committed to ensuring that our hiring process is accessible for persons with disabilities. If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at candidateaccommodations@rivian.com.

Candidate Data Privacy

Rivian may collect, use and disclose your personal information or personal data (within the meaning of the applicable data protection laws) when you apply for employment and/or participate in our recruitment processes (“Candidate Personal Data”). This data includes contact, demographic, communications, educational, professional, employment, social media/website, network/device, recruiting system usage/interaction, security and preference information. Rivian may use your Candidate Personal Data for the purposes of (i) tracking interactions with our recruiting system; (ii) carrying out, analyzing and improving our application and recruitment process, including assessing you and your application and conducting employment, background and reference checks; (iii) establishing an employment relationship or entering into an employment contract with you; (iv) complying with our legal, regulatory and corporate governance obligations; (v) recordkeeping; (vi) ensuring network and information security and preventing fraud; and (vii) as otherwise required or permitted by applicable law. 

 

Rivian may share your Candidate Personal Data with (i) internal personnel who have a need to know such information in order to perform their duties, including individuals on our People Team, Finance, Legal, and the team(s) with the position(s) for which you are applying; (ii) Rivian affiliates; and (iii) Rivian’s service providers, including providers of background checks, staffing services, and cloud services. 

 

Rivian may transfer or store internationally your Candidate Personal Data, including to or in the United States, Canada, the United Kingdom, and the European Union and in the cloud, and this data may be subject to the laws and accessible to the courts, law enforcement and national security authorities of such jurisdictions.  

 

Please note that we are currently not accepting applications from third party application services.