Sr. Influencer Marketing Specialist - BISSELL Homecare

BISSELL, a leading global organization in cleaning solutions since 1876, is seeking a strategic and innovative Senior Influencer Marketing Specialist to spearhead influencer and affiliate marketing initiatives.

We're in search of an organized and proactive individual with a passion for driving growth through impactful influencer programing, including building strategies and executing tactics to grow and optimize our affiliate partnerships. Reporting into the Social Media + Content Manager, this role will oversee BISSELL’s Influencer and affiliate efforts. The ideal candidate will be a pet enthusiast and #cleantok leader, adept at building influencer strategies and managing agency partnerships.

• Develop and execute world-class influencer programs, focusing on new advertisers and revenue growth.
• Lead the day-to-day of BISSELL’s influencer program strategy, managing partnerships across all tiers of influencers and affiliates to amplify brand presence and enhance marketing efficiency.
• Manage the affiliate partner commerce and commissions goals. This individual has experience creating win - win affiliate relationships to drive significant growth in BISSELL’s affiliate revenue.
• Provide creative input to evolve influencer initiatives, maximizing effectiveness for core products through earned and paid efforts.
• Proficient in influencer marketing reporting and KPIs, adapting to new reporting and management tools as necessary.
• Stay abreast of competitive influencer and affiliate landscape, norms, and best practices.
• Demonstrate entrepreneurial spirit and organizational skills, effectively prioritizing and managing multiple initiatives in a fast-paced environment.
• Generate qualitative reports on influencer and affiliate industry trends and opportunities, informing strategic decision-making.
• Research, vet, brief, and contract partnerships for campaigns aligned with brand objectives.
• Build and own reporting/dashboards to communicate forecasts of affiliate performance to the broader leadership team.
• Utilize analytics platforms to glean insights and trends for best-in-class programming.
• Collaborate with Digital Marketing team to drive the TikTok Shop program.
• Identify and leverage trending influencers and tastemakers for creative and impactful brand connections.
• Embody a dynamic and energetic culture, demonstrating a future-forward approach and a penchant for innovation.
• Foster clear and articulate communication when presenting to leadership teams.

Required Core Competencies:

• Self-Management
• Continuous Improvement
• Learning Versatility
• Be accountable, Collaborate & Communicate
• Delivers Results
• Creativity
• Judgement & Decision Making

Required Experience / Education:

• Degree minimum: Bachelor’s Degree
• Specific concentration: Business, advertising, marketing, communications, etc
• Experience level: 4-6 years
• Has managed Influencer agency supporting high volume of influencer partnerships at a given moment.
• Experience using influencer & Affiliate tools like Aspire, Tagger, Pepperam, Amazon Affiliate Program, LTK, etc.
• Working knowledge of Microsoft Office, PowerPoint, database management, as well as project management and skills is required

Skills Required:

• Ability to think conceptually and creatively about problems and solutions.
• Conceptual and creative problem-solving ability.
• Clear communication of complex findings to diverse audiences.
• Meticulous attention to detail in influencer content reviews and data
• Strong interpersonal, analytical, and presentation skills.
• Flexibility, self-motivation, and team collaboration.
• Excellent project management and organizational abilities.
• Business acumen and analytical skills to drive actionable insights.
• Utilization of data analytics for organizational change.
• Multitasking and project management proficiency.