Sr Growth Marketing Program Manager - Copado

Overview

We are seeking a strategic and execution-focused Senior Growth Marketing Manager to lead our external marketing initiatives. This role plays a pivotal part in shaping the success of our go-to-market (GTM) launches. You will drive strategy, oversee complex projects, and collaborate across teams to deliver results-driven campaigns that accelerate growth.

Responsibilities

• GTM Strategy Development: Design and implement comprehensive GTM strategies that align with company goals and target markets. Drive alignment between product, sales, and demand generation functions.
• Project Management Leadership: Establish and manage detailed project plans for GTM launches, setting clear milestones, tracking progress, and ensuring timely delivery. Proactively identify and mitigate potential risks.
• Campaign Execution and Optimization: Oversee end-to-end execution of campaigns across various channels (paid advertising, content marketing, email, etc.). Analyze campaign performance, identify trends, and continuously optimize campaigns to meet and exceed KPIs.
• Multi-Channel Expertise: Possess strong knowledge of diverse digital marketing channels and tactics. Understand the most effective strategies to engage target audiences and drive growth.
• Cross-Functional Leadership: Lead cross-functional teams effectively, fostering collaboration and clear communication between marketing, sales, product, and other stakeholders.
• Data-Driven Decision-Making: Develop a deep understanding of performance metrics. Translate data into actionable insights that shape marketing programs and strategies.
• Thought Leadership: Contribute to thought leadership content and share best practices within the marketing team and other relevant stakeholders.

Skills and Qualifications

• Minimum of 5 years of growth marketing experience, with a track record of driving measurable growth through successful campaigns.
• Project Management Expertise: Demonstrated proficiency in project management methodologies, tools, and techniques.
• Leadership and Influence: Inspire and motivate teams to achieve ambitious goals, even without direct authority.
• Problem-Solving and Resourcefulness: Excel in solving complex problems creatively and independently managing resources.
• Strategic and Analytical Mindset: Possess a strong data-driven approach to make impactful strategic decisions and refine tactics.
• Excellent Communication and Presentation Skills: Clearly articulate complex information to internal teams and external partners/agencies.

Travel Requirements

This role may require up to 20% of travel time.

Working Conditions

The duties of this job are performed either in a remote work-from-home environment or in a typical office environment which is well-lit, temperature controlled and free from hazards. Some noise and distractions may occur.

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