Sr. Global Social Media Manager - iHerb
Irvine, CA
About the Job
Job Summary:
iHerb is searching for a highly experienced and strategic Sr. Global Social Media Manager to reimagine our global social media strategy and social shopping capabilities. This role will involve developing and implementing a comprehensive social media strategy that aligns with our business goals, managing campaign planning and execution, and collaborating with cross-functional teams to create engaging content. The ideal candidate will have a strong social media management content creation background, a deep understanding of the health and wellness industry, and the ability to manage relationships with agencies and partners. The position reports to the Director, Marketing Operations & Brand Partnerships.
Job Expectations:
- Develop and Implement Strategy: Design and execute iHerb's global social media strategy to align with overall business objectives
- Campaign Planning & Content Calendar: Own and manage the social media campaign planning, content calendar, and platform-specific activities to ensure timely and effective execution
- Cross-Functional Collaboration: Collaborate with international teams at iHerb to design and execute market-specific campaigns, partner with the Creative and Video production team to produce social media video content and work closely with our Marketplace team to accelerate TikTok and Meta shopping growth
- Content Development: Partner with the Creative Director, Influencer Marketing Manager, Content Strategist, Videographer and Social Commerce team to develop engaging and educational content for our social media channels
- Agency & Partner Management: Manage relationships with our domestic and international agencies to ensure seamless execution and alignment with our brand strategy
- Community Management: Engage with followers, proactively engage with other social media accounts and respond to queries in collaboration with the Customer Experience team
- Brand Consistency: Ensure brand messaging is consistent across all social media channels
- Emerging Tools & Trends: Evaluate emerging social media tools for potential incorporation into iHerb's strategies and stay up-to-date with social media trends and platforms
- Team Leadership: Build out a team of social media experts
- Internal Advocacy: Serve as internal champion for social media, advising on policy matters and ensuring employee practices align with guidelines
- Industry Trends: Stay informed about health and wellness industry trends and customer feedback to continually refine our social media approach
Knowledge, Skills and Abilities:
- Strong understanding of social monitoring and reporting tools space, such as Meta Business Manager, Sprout Social, and Bazaarvoice
- Experience managing content across all major social channels including Facebook, Instagram, X, Youtube, Tiktok and Pinterest
- Ability to self-deliver creative content (text, image, and video)
- Excellent copywriting skills
- Excellent written and verbal communication skills
- Exceptional organizational and problem-solving skills, attention to detail, and proofreading abilities
- Comfortable working in a high-pressure, deadline-driven environment
Equipment Knowledge:
- Experience with Canva and Adobe Creative Suite
- Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
- Advanced of knowledge of Google products, Google Drive and project management tools such as Asana
Experience Requirements:
- Generally requires a minimum of 7-10 years' experience, preferably in a mid-to-large scale eCommerce company or marketing agency managing similar-sized campaigns
- Must be able to provide a digital portfolio of past social media campaign examples
Education Requirements:
Bachelor's Degree in Marketing, Business or a related field, or a combination of education and equivalent work experience.
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The anticipated pay scale for this position can be found below, however the pay range applicable to you may vary by geographic location based on where the job is located or where you work. The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, education, etc. iHerb, LLC is a multi-state employer and this pay scale may not reflect positions that work in other states or locations.
Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company's 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company's policies. Employees will enjoy paid holidays throughout the calendar year. Eligibility requirements for these benefits will be controlled by applicable plan documents.
Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to staffingvendors@iherb.com. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.
About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earth's best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.
We're the world's largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we've been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.
Our vision is to become the #1 destination for health and wellness across the world.
With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:
Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·
Embrace Diversity & Inclusion · Strive for Simplicity
iHerb Benefits
At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.
iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.