Sr. Field Marketing Specialist, US ENT - SAP
Saint Louis Park, MN
About the Job
We help the world run better
At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.
Candidate(s) will be required to work 3 days a week in office/client site as per our Pledge to Flex return to office policy.Candidates should be based in one of the following locations/within commutable distance to: St. Louis Park, MN, Newtown Square, PA, Hudson Yards, NY, or Bellevue, WA.
JOB DESCRIPTION
Sr. Field Marketing Specialist the Enterprise Americas Sr. Field Marketing Specialist will drive quality segment strategy and pipeline creation/acceleration for accounts in select US Enterprise accounts, targeting our digital sized account market unit. This role reports to the Director of Commercial Field Marketing Enterprise Americas, and will collaborate with various cross functional marketing, sales, product marketing, market development, client development and marketing operations teams in this role.
This person understands field marketing. They possess a passion for the customer, a familiarity with the unique needs and behaviors of the customer and prospect buying personas, while having the ability to coordinate, arrange and prioritize campaigns, programs and tactics to drive pipeline and exceed revenue expectations.
Job Overview:
The Sr Field Marketing Specialist, drives the audience strategy while also planning, managing and overseeing the execution of the programs that generate interest and demand for pipeline and arr success. This individual will also work to evaluate campaign success and partner with inside market development reps and sales reps for follow up. They serve as the primary liaison between various marketing functions, field sales teams and fosters alignment amongst all Market Unit contacts.
The ideal candidate brings a passion for orchestrating and aligning strategy across multiple channels to drive demand, build pipeline and enable sales teams to exceed their quotas. He or she has proven success running data-driven marketing programs that deliver measurable growth; and a track record of collaborating with multiple groups to deliver the marketing tools they need to win. This Sr. Field Marketer wants to lead strategy and expand direct mail touchpoints to support cross market pipeline and ARR goals with key cross functional roles.
This individual will be responsible for partnering to drive scalable demand strategies and tactics with an eye toward creating new campaigns and strategies that can be leveraged in other areas throughout SAP Concur. They are process driven, creative and entrepreneurial, and are able to see the big picture while executing the tactics to achieve goals.
Roles/Responsibilities:
+ Cultivate the appropriate marketing mix, product focus, and target market to ensure a healthy pipeline to drive consistent growth within their assigned territory.
+ Partner with sales leadership to develop and implement pipeline acceleration programs
+ Forecast, measure, analyze, refine, improve and report on impact of programs
+ Proactively engage with the sales and product marketing teams to coordinate, communicate, and optimize the impact of marketing activities
+ Recognize and adapt marketing plans to changes in the marketplace for optimal success
+ Drive stakeholder management
+ Communicate campaign follow up with sales teams and leaders while closely monitoring progress
Qualifications
Education, Experience & Training required:
+ Degree level education with 5-10 years marketing experience in B2B industry
+ Experience developing and executing successful plans to drive pipeline and revenue
+ Experience with CRM (Salesforce.com), marketing automation (Eloqua/Marketo), analytics and business insight tools (Tableau).
Job Specific Specialized Knowledge & Skills:
+ Strong communication and influential skills and ability to work with sales leadership
+ Self-starter who is committed to the job and seeks empowerment and accountability
+ Proven organizational skills and ability to prioritize and manage multiple tasks, events and projects
+ Capability to digitally target and evolve sales process using new technologies
+ Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market dynamics
+ Possess a passion for direct mail strategy and evolution
+ Knowledge of b2b sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration
+ Ability to never lose sight of the big picture while executing and measuring ongoing programs for optimization
+ Commitment to professionalism and collegiality is required.
+ Strong desire to interpret data, create insights, and translate it into applicable campaigns.
#joinMSO
Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
We win with inclusion
SAPs culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone regardless of background feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
EOE AA M/F/Vet/Disability
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Compensation Range Transparency : SAPbelieves the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAPs commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 99,000 - 216,000 USD.The actual amount to be offered to the successful candidatewill be within that range, dependent upon the key aspects of each case which may include education, skills,experience, scope ofthe role, location, etc. as determinedthrough theselection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits (https://www.sapnorthamericabenefits.com/en/public/welcome) .
Requisition ID: 398656| Work Area:Marketing| Expected Travel: 0 - 10%| Career Status: Professional| Employment Type: Regular Full Time| Additional Locations:#LI-Hybrid
At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.
Candidate(s) will be required to work 3 days a week in office/client site as per our Pledge to Flex return to office policy.Candidates should be based in one of the following locations/within commutable distance to: St. Louis Park, MN, Newtown Square, PA, Hudson Yards, NY, or Bellevue, WA.
JOB DESCRIPTION
Sr. Field Marketing Specialist the Enterprise Americas Sr. Field Marketing Specialist will drive quality segment strategy and pipeline creation/acceleration for accounts in select US Enterprise accounts, targeting our digital sized account market unit. This role reports to the Director of Commercial Field Marketing Enterprise Americas, and will collaborate with various cross functional marketing, sales, product marketing, market development, client development and marketing operations teams in this role.
This person understands field marketing. They possess a passion for the customer, a familiarity with the unique needs and behaviors of the customer and prospect buying personas, while having the ability to coordinate, arrange and prioritize campaigns, programs and tactics to drive pipeline and exceed revenue expectations.
Job Overview:
The Sr Field Marketing Specialist, drives the audience strategy while also planning, managing and overseeing the execution of the programs that generate interest and demand for pipeline and arr success. This individual will also work to evaluate campaign success and partner with inside market development reps and sales reps for follow up. They serve as the primary liaison between various marketing functions, field sales teams and fosters alignment amongst all Market Unit contacts.
The ideal candidate brings a passion for orchestrating and aligning strategy across multiple channels to drive demand, build pipeline and enable sales teams to exceed their quotas. He or she has proven success running data-driven marketing programs that deliver measurable growth; and a track record of collaborating with multiple groups to deliver the marketing tools they need to win. This Sr. Field Marketer wants to lead strategy and expand direct mail touchpoints to support cross market pipeline and ARR goals with key cross functional roles.
This individual will be responsible for partnering to drive scalable demand strategies and tactics with an eye toward creating new campaigns and strategies that can be leveraged in other areas throughout SAP Concur. They are process driven, creative and entrepreneurial, and are able to see the big picture while executing the tactics to achieve goals.
Roles/Responsibilities:
+ Cultivate the appropriate marketing mix, product focus, and target market to ensure a healthy pipeline to drive consistent growth within their assigned territory.
+ Partner with sales leadership to develop and implement pipeline acceleration programs
+ Forecast, measure, analyze, refine, improve and report on impact of programs
+ Proactively engage with the sales and product marketing teams to coordinate, communicate, and optimize the impact of marketing activities
+ Recognize and adapt marketing plans to changes in the marketplace for optimal success
+ Drive stakeholder management
+ Communicate campaign follow up with sales teams and leaders while closely monitoring progress
Qualifications
Education, Experience & Training required:
+ Degree level education with 5-10 years marketing experience in B2B industry
+ Experience developing and executing successful plans to drive pipeline and revenue
+ Experience with CRM (Salesforce.com), marketing automation (Eloqua/Marketo), analytics and business insight tools (Tableau).
Job Specific Specialized Knowledge & Skills:
+ Strong communication and influential skills and ability to work with sales leadership
+ Self-starter who is committed to the job and seeks empowerment and accountability
+ Proven organizational skills and ability to prioritize and manage multiple tasks, events and projects
+ Capability to digitally target and evolve sales process using new technologies
+ Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market dynamics
+ Possess a passion for direct mail strategy and evolution
+ Knowledge of b2b sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration
+ Ability to never lose sight of the big picture while executing and measuring ongoing programs for optimization
+ Commitment to professionalism and collegiality is required.
+ Strong desire to interpret data, create insights, and translate it into applicable campaigns.
#joinMSO
Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
We win with inclusion
SAPs culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone regardless of background feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
EOE AA M/F/Vet/Disability
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Compensation Range Transparency : SAPbelieves the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAPs commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 99,000 - 216,000 USD.The actual amount to be offered to the successful candidatewill be within that range, dependent upon the key aspects of each case which may include education, skills,experience, scope ofthe role, location, etc. as determinedthrough theselection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits (https://www.sapnorthamericabenefits.com/en/public/welcome) .
Requisition ID: 398656| Work Area:Marketing| Expected Travel: 0 - 10%| Career Status: Professional| Employment Type: Regular Full Time| Additional Locations:#LI-Hybrid
Source : SAP