Sr. Ecomm Content Specialist - DSW

The Senior E-Commerce Specialist will possess a combination of business acumen and strategic skills to manage the site content strategy. He/she is responsible for collaborating with the following teams Marketing, Online Merchandising, Site Product, Creative, User Experience, and IT to prioritize features, projects and initiatives that fit the brand strategy. The Senior eCommerce Specialist will be responsible for overseeing Keds.com content execution. The Senior Specialist must possess a strong desire to optimize the customer’s experience and provide profitability for the business. Innovative thinking with the ability to bring ideas to life on Keds.com, strong influencing skills, and the aptitude to manage people and processes are all required to fill this role.

Reports to: Director of eCommerce

Essential Duties and Responsibilities:

•            Responsible for planning and overseeing execution of brand and marketing strategies on keds.com

•            Manage and analyze site content reporting. Utilize analytics and report on successes and opportunities of past activities

•            Provide recommendations of new and innovative ideas to drive .com business that support the brand strategy and marketing activities

•            Plan and oversee implementation of product stories through content including recommendation of optimal timing to drive sales

•            Daily management of web content cadence based on priority of messaging and ensuring for multi-channel consistency and ensuring all cross functional partners receive the cadence updates

•            Responsible for eCom Experience patterning process across the digital landscape in-order to drive ideation and innovation for keds.com while improving the customer experience and following the brand strategy

•            Partner with Merchandising and Marketing teams to ensure consistencies across channels and appropriate timing of messaging to maximize sales

•            Develop consumer-relevant content that drives conversion while highlighting products, promotions, and branded marketing stories.

•            Responsible for all content brief writing and communications to copy/creative partners

Required Skills:

•            Strong eCom business acumen

•            Aptitude to generate new ideas with recommended implementation solutions

•            Extreme attention-to-detail and ability to manage multiple projects & tasks simultaneously

•            Strong reasoning skills and an aptitude for problem solving

•            Proven ability to interact & collaborate across multiple disciplines in-order to accomplish a common goal

•            Ability to exercise independent discretion and make decisions in a time sensitive environment with minimal or no supervision

•            Excellent leadership and communication skills

•            Strong organizational, project management and analytical skills

Competencies

SETTING GOALS – Creates and follow effective plans. Anticipates risks, creates contingency plans. Aligns plans with goals. Allocates adequate resources. Accepts and supports change. Willing to take risks and suggests new ideas, approaches. Takes initiative. Seeks out learning activities.

WORKING WITH OTHERS – Clearly articulates own, other’s goals. Promotes a team atmosphere by demonstrating humility and respect. Builds effective relationships, relates well to others. Delivers and responds to feedback in a constructive manner. Considers multiple perspectives. Handles conflict, pressure, uncertainty and adapts independently. Meets commitments. Dedicated to working with business partners on their expectations.

GETTING RESULTS – Personally accountable for work performance targets and achieving results. Prioritizes well. Anticipates and handles obstacles effectively. Makes good, timely decisions. Can simply and process complex problems. Understands underlying issues and addresses root causes. Meets deadlines, works until finished.

Minimum Experience:

•            3+ years of experience in an eCommerce, Marketing or Operations role

•            Experience with CMS tools

•            Experience with Workflow & Briefing Tools

•            Omniture, Adobe Analytics or Google Analytics experience

Preferred Qualifications:

Minimum Education:

•            Bachelor’s degree in business, Marketing, Digital or related field of study

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