Sr. Director of Product Marketing and Demand Generation - Beacon Hill Staffing Group, LLC
Columbus, OH
About the Job
Our client, in the pharma-solutions space, is looking to add a Director of Product Marketing and Demand Generation to their team. This role is remote working EST. You must have Pharmaceutical B2B and people-management experience listed on your resume to be considered. They will need to be a strong writer and be comfortable working autonomously.
The Director of Product Marketing and Demand Generation is a pivotal leadership role responsible for crafting and executing strategic marketing plans, driving demand generation initiatives, and positioning solutions effectively in the pharmaceutical and pharmacy sectors. This individual will leverage exceptional storytelling and communications skills to craft compelling narratives, align cross-functional teams, and enhance brand voice across diverse channels.
Role Responsibilities
* Strategic Marketing Leadership
* Develop and execute a comprehensive product marketing and demand generation strategy aligned with business goals.
* Track market insight to identify trends, customer needs, and competitive positioning in the pharma and pharmacy industries.
* Reinforce unique market position and value across healthcare ecosystem
* Demand Generation Excellence
* Oversee end-to-end demand generation programs, including email marketing, paid media, events, and content strategies.
* Leverage analytics to monitor campaign performance, optimize ROI, and align with sales objectives.
* Crete specialized and targeted buyer journeys to introduce new ways of thinking, performance optimization and brand loyalty, as aligned with the company's product strategy.
* Storytelling and Communications
* Develop and convey compelling narratives that effectively communicate mission, product value, and industry impact in a voice that resonates without target audiences.
* Craft tailored messages for diverse audiences using multiple communication channels, including digital platforms, social media, email campaigns, and thought leadership content.
* Ensure consistency in messaging and storytelling across all customer touchpoints to strengthen brand equity.
* Product Marketing Expertise
* Create compelling product positioning, messaging, and go-to-market strategies.
* Partner with product management to articulate value propositions and differentiation for new and existing offerings.
* Align with Product Development Life Cycle to optimize marketing performance.
* Collaboration & Cross-functional Alignment
* Collaborate with sales, product, and customer success teams to ensure consistent messaging and campaign integration.
* Act as a key liaison with external stakeholders, including agencies and partners.
* Thought Leadership & Content Development
* Develop high-impact content, including white papers, presentations, case studies, and digital media, that reinforces market authority.
* Establish client as a thought leader in innovative patient engagement solutions.
Qualifications and Skills
* Industry Expertise: 10-15+ years in marketing roles, ideally within the pharmaceutical, pharmacy, or healthcare technology sectors.
* Strategic Acumen: Proven ability to develop and implement marketing strategies that drive measurable growth.
* Demand Generation: Strong understanding of demand generation best practices, lead nurturing, and marketing automation tools.
* Storytelling & Communications: Exceptional storytelling skills, with the ability to tailor complex concepts foApply here: https://www.aplitrak.com/?adid=YmJnZW5lcmljLjk3MDI5LjEwNTA4QGJlYWNvbmhpbGxjb21wLmFwbGl0cmFrLmNvbQ
The Director of Product Marketing and Demand Generation is a pivotal leadership role responsible for crafting and executing strategic marketing plans, driving demand generation initiatives, and positioning solutions effectively in the pharmaceutical and pharmacy sectors. This individual will leverage exceptional storytelling and communications skills to craft compelling narratives, align cross-functional teams, and enhance brand voice across diverse channels.
Role Responsibilities
* Strategic Marketing Leadership
* Develop and execute a comprehensive product marketing and demand generation strategy aligned with business goals.
* Track market insight to identify trends, customer needs, and competitive positioning in the pharma and pharmacy industries.
* Reinforce unique market position and value across healthcare ecosystem
* Demand Generation Excellence
* Oversee end-to-end demand generation programs, including email marketing, paid media, events, and content strategies.
* Leverage analytics to monitor campaign performance, optimize ROI, and align with sales objectives.
* Crete specialized and targeted buyer journeys to introduce new ways of thinking, performance optimization and brand loyalty, as aligned with the company's product strategy.
* Storytelling and Communications
* Develop and convey compelling narratives that effectively communicate mission, product value, and industry impact in a voice that resonates without target audiences.
* Craft tailored messages for diverse audiences using multiple communication channels, including digital platforms, social media, email campaigns, and thought leadership content.
* Ensure consistency in messaging and storytelling across all customer touchpoints to strengthen brand equity.
* Product Marketing Expertise
* Create compelling product positioning, messaging, and go-to-market strategies.
* Partner with product management to articulate value propositions and differentiation for new and existing offerings.
* Align with Product Development Life Cycle to optimize marketing performance.
* Collaboration & Cross-functional Alignment
* Collaborate with sales, product, and customer success teams to ensure consistent messaging and campaign integration.
* Act as a key liaison with external stakeholders, including agencies and partners.
* Thought Leadership & Content Development
* Develop high-impact content, including white papers, presentations, case studies, and digital media, that reinforces market authority.
* Establish client as a thought leader in innovative patient engagement solutions.
Qualifications and Skills
* Industry Expertise: 10-15+ years in marketing roles, ideally within the pharmaceutical, pharmacy, or healthcare technology sectors.
* Strategic Acumen: Proven ability to develop and implement marketing strategies that drive measurable growth.
* Demand Generation: Strong understanding of demand generation best practices, lead nurturing, and marketing automation tools.
* Storytelling & Communications: Exceptional storytelling skills, with the ability to tailor complex concepts foApply here: https://www.aplitrak.com/?adid=YmJnZW5lcmljLjk3MDI5LjEwNTA4QGJlYWNvbmhpbGxjb21wLmFwbGl0cmFrLmNvbQ
Source : Beacon Hill Staffing Group, LLC