Sr. Director Media Planning - AutoNation

AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve.

So what do you say? Are you ready to be part of something big?

As the Senior Director of Communications Planning, you'll be the architect of our communications strategy, leading a high-performing team to develop and execute impactful media campaigns that drive business growth. You'll provide strategic direction, ensure alignment with overall business objectives, and champion data-driven decision making.

Key Responsibilities:

• Develop and implement the overall communications vision and roadmap, aligning it with broader business goals.
• Oversee the development and implementation of strategic campaign plans across both paid and organic touchpoints.
• Analyze market trends, understand audience behaviors, and translate marketing objectives into impactful campaigns.
• Approve and oversee budget allocations across the entire communications portfolio, optimizing spend for maximum ROI while ensuring brand consistency and messaging across all touchpoints.
• Craft audience personas and identify market opportunities to uncover new audience segments and potential growth opportunities.
• Leverage sophisticated data analysis tools to segment existing customer bases, identify high-value cohorts, and continuously refine targeting strategies for optimal campaign performance.
• Embrace the data: analyze campaign performance using the latest tools and technologies, identify optimization opportunities, lead campaign post-analysis, and continuously refine strategies for maximum impact.
• Foster a collaborative culture by leading, mentoring, and developing a talented team of media professionals, creating a dynamic and results-oriented environment where data-driven insights meet creative excellence.
• Be the voice of Communications Planning by presenting compelling recommendations to senior leadership, clearly communicating the rationale behind your strategies, and demonstrating the measurable impact of the communications program on business goals.

You're the Perfect Fit if You Have:

• 10+ years of experience in marketing/communications/media planning, with a proven track record of success across a variety of channels.
• Experience in marketing or market research, with a strong understanding of target audience analysis and segmentation methodologies.
• Deep understanding of marketing and media landscapes, including media buying, ad tech, and data analytics.
• Strong management skills with the ability to oversee array of detailed, complex and inter-related campaign plans.
• Excellent analytical and problem-solving skills, with a data-driven approach to decision making.
• A collaborative leadership style that inspires and motivates your team, and cross-functional teams, to achieve success.
• Exceptional communication skills, both written and verbal, with the ability to present complex information in a clear and concise manner.

Exciting Benefits and Perks Await You:

• Competitive compensation and 401k matching

• Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.

• Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear

• Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers

• Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide

AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.