Sr. Director/VP, Marketing Analytics & Strategy - Xactly Corporation

WHO WE ARE

Xactly Corporation was founded to solve an important challenge: how to help people everywhere connect and unleash their human potential. Xactly delivers a first-of-its-kind, end-to-end Intelligent Revenue Platform that enables businesses to accelerate the digital transformation of their revenue operations (RevOps). Xactly pairs rich empirical data and purpose-built AI capabilities in one platform to advance the quality and scope of data-driven decision making through the revenue lifecycle.  Xactly empowers growing enterprises to effectively manage their revenue generation. Xactly’s Intelligent Revenue Platform carries organizations through the full Revenue lifecycle by focusing on planning, territory and quota, incentives, and pipeline management and forecasting from initial strategy development through execution and prioritization of all aspects of revenue optimization. Harnessing the power of AI, Xactly’s scalable, cloud-based platform combines great software with the industry’s most comprehensive 16-year data set to give customers the trusted insights they need to improve sales performance and grow revenue.  

THE OPPORTUNITY

We are seeking a highly dynamic Sr. Director/VP, Marketing Analytics & Strategy to be responsible for the GTM funnel, real time analytics and impact for our revenue teams from lead generation to deal close. Identify and translate market opportunities into actionable recommendations to achieve individual, team and company revenue profit targets. Support Sales and Marketing in attracting and retaining new customers and maximizing value to existing customers. Cultivate and deliver projects and service levels on budget.

• Responsible for identifying, developing, and executing data-driven strategies to improve our marketing effectiveness. You'll be working across various marketing platforms to analyze customer behavior, 3rd party data and sales performance in order to generate impactful insights that drive our marketing strategy, including defining and measuring our ROI targets.

• Lead and manage the development of advanced analytic models and to drive marketing effectiveness.

• Partner with data engineering and revenue operations to define data models and structure across our systems to ensure we have a consistent structure across sales and marketing.

• Driving decision making through data, refining reporting mechanisms across channels, measuring full-funnel impact, scaling a measurement mindset that fuels data driven decision making.

• Collaborate with the global marketing team to define and develop the KPIS, targets and insights to drive investment and optimization across the marketing mix.

• Increase efficiency by automating data collection and reporting processes where possible.

• Train and mentor team members on various analytical methodologies.

• Responsible for providing analytical, strategic, and operational support to our Senior Executives.

• Own GTM  BI & Analytics Roadmap

• Build and maintain data architecture (data models, governance, etc) to enable self-service analytics via Tableau
   

What We’re Looking For On Your CV

• Experience building data models to understand effectiveness of digital media, website, product, email, events, product data and sales engagements.

• Strong understanding of market research and data analysis methods.

• Excellent communication skills, both verbal and written.

• Strong knowledge of data analysis tools and statistical methodologies.

• Superior critical thinking skills, with a high level of accuracy and attention to detail.

• Ability to convert complex data and findings into understandable tables, graphs, and written reports.

• 10+ years of experience in data analytics, consulting, or related quantitative role

• Marketing degree preferred but not required

BENEFITS & PERKS

• Comprehensive insurance coverage (including pet insurance!)

• Flexible time off and sick days

• Short-term disability, long-term disability, maternity and parental leave

• Gym/fitness reimbursement and tuition reimbursement

• Flexible savings accounts

•  Paid holidays and up to 3 days paid community and volunteer leave

• Life and AD&D insurance.

• 401(k) Insurance coverage

The compensation range is specific to the United States and takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and delivery model. A reasonable estimate of the range is $200,000 - $240,000 plus the applicable bonus.

Applications will be accepted only for those currently residing in the posted country for this role. There is no expectation of approval for an international relocation for this job.  

OUR VISION:

Unleashing human potential to maximize company performance. We address a critical business need: to incentivize employees and align their behaviors with company goals.

OUR VALUES:

Customer Focus | Accountability | Respect | Excellence (CARE) are the keys to our success, and each day we’re committed to upholding them by delivering the best we can to our customers.

Xactly is proud to be an Equal Opportunity Employer.  We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law.

We do not accept resumes from agencies, headhunters, or other suppliers who have not signed a formal agreement with us.