Sr. Director, E-Commerce & Distribution Sales (USA) - [MKT168B] - Transcat, Inc.

Who we are—

Transcat is a dynamic, innovative, growing company that has been recognized as the leading calibration and compliance services provider in North America and beyond.  With over 1,000 employees—in technical, consulting, operational, sales, finance, and corporate roles—we have stood the test of time by delivering on our Trust in Every Measure promise to our customers in vital industries, including life sciences, aerospace, defense, energy, and utilities.  We fulfill this promise through our employees, who live Our Values every day, the Transcat Way.  Our employees are at the center of the rewarding, challenging, and life-changing work we do for our customers and those they serve.  Are you ready to join a company where the work you do makes a difference, and where you can grow in your career? 

Here’s what Transcat has to offer—

• Work that matters
• A values-based culture where people care about each other and the work they do together
• Flexibility
• Training and development to accelerate learning and career advancement
• Competitive compensation and benefits, including paid time off, health insurance, tuition reimbursement, retirement, stock purchase plan, and MORE!
• Salary range $132k-$199k

Position Summary

Transcat is seeking a high energy, driven, and established leader to join our team as our first Senior Director of E-Commerce and Distribution Sales.  The Senior Director of E-Commerce and Distribution Sales will build and lead a team charged with developing strategy, delivering an innovative and engaging customer experience, and implementing e-commerce and marketing strategies.

The ideal candidate will be an experienced web e-commerce leader with:

• Proven leadership skills, including the ability to independently lead a team to fulfill business goals and expectations
• Successful business (including P&L and budget) experience, with the ability to make major business decisions independently and the judgment to know when collaboration is necessary
• Demonstrated data analytics background
• Passion for e-commerce, merchandising, conversion testing, optimization, and building an engaging customer experience

The Senior Director will champion a strategic technology evolution and will have a direct and significant impact on our business. This position reports to the SVP of Business Operations and is a key member of the strategic leadership team.

Essential Duties and Responsibilities

• Model the Company’s values to influence others to perform in an aligned manner
• Drive the creation and execution of digital marketing and e-commerce plans to deliver against overall growth goals and financial targets
• Directly responsible for the company’s revenue and profit within the B2B channel
• Translate business objectives, market opportunities, and product roadmaps into a cohesive go-to-market plan
• Develop our strategic technology roadmap to evolve our company with a stronger overall digital customer experience and optimize online sales
• Manage and grow organic search channels, create and implement strategic plans, and support content creation and management.
• Oversee and lead the development of the vendor brand strategy along with its execution
• Develop inventory strategy to achieve defined targets
• Lead continuous process improvement efforts and migrate traditional sales efforts online
• Identify opportunities for improvement of UX and new feature development to increase conversion rates and an overall better customer experience
• Monitor overall site, sales, campaigns, content, and operations daily and recommend adjustments to drive sales and long-term customer value
• Leverage analytics, consumer insights, and reports to identify, recommend, and implement optimizations and enhancements to the site
• Partner with key cross-functional teams to ensure all relevant organizational goals and implications are factored into e-commerce projects.
• Develop and execute marketing strategy across key customer interaction channels including website, email, SEO, PPC and other digital media to drive growth of both segments of our business
• Drive our lead-generation funnel through efficient, creative, high-quality, funnel programming and content strategy to drive sales conversions
• Ensure training and development plans are in place and communicated to employees to drive performance improvement and career progression.
• Complete and deliver accurate, thorough, and prescriptive employee performance reviews on the required timeline
• Other duties as assigned

Required Knowledge, Skills, and Abilities

• Demonstrated leadership success
• Strategic, analytical, and critical thinking skills
• Strong business sense with an entrepreneur background or mindset and ability to identify and solve problems/seize opportunities and lead an organization through change
• Proven ability to build effective teams: Recruit, retain, develop, and advance top talent
• Proven ability to scale brands, particularly in the e-commerce space
• Confident, collaborative, articulate, and creative problem-solving skills
• Deep understanding of customer journeys to make data-led technology recommendations
• A proven track record of leading digital marketing transformation in a fast-paced, high growth environment
• Digital transformation and innovation mindset
• Ability to lead through the design/build of business processes and customer facing systems and experiences
• Product vendor management oversight
• Ability to act as a thought leader and functional expert for direct reports and senior management

Education and Experience

• 10+ years e-commerce and digital marketing experience
• Established business background, including P&L and budget
• Proven track record in driving business through an e-commerce platform
• Strong leadership skills and a proven ability to manage high performing teams and vendor relationships
• Proven ability to build cross-functional partnerships and inspire collaboration and action
• An effective combination of creative and analytical skills
• Excellent presentation, written, and oral communication skills indicating an ability to communicate relevant information to team members and company leadership clearly and concisely
• Excellent project management and organizational skills
• Demonstrated experience with e-commerce systems, functionality and integration
• Experience with Magento or other similar e-commerce platforms
• Bachelor’s degree in Computer Science, Information Technology, Marketing, or related field

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; climb or balance and stoop, kneel, crouch, or crawl. The employee is occasionally required to sit and talk or hear. Specific vision abilities required by this job include close vision, color vision and ability to adjust focus.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  The noise level in the work environment is usually moderate.

Equal Opportunity and Non-Discrimination

Transcat is an equal-opportunity employer and prohibits discrimination on the basis of any protected status.  All qualified applicants will receive consideration for employment without regard to age, color, creed, disability, domestic violence victim status, gender identity, genetic predisposition or carrier status, marital status, national origin, pregnancy, race, religion, sex, sexual orientation, status as a protected veteran or as a member of any other protected group or activity.

We will make reasonable accommodations for personnel with disabilities to enable them to perform the essential functions of this position unless to do so poses an undue hardship on the company or a direct threat to health and safety.