Sr. Designer/Content Creator from INSPYR Solutions

Job Summary:

• The Global Marketing team brings to life the unique promise of portfolio of brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results.
  
  What will I be doing?
  We are seeking an energetic and skilled Sr. Designer/Content Creator to support  social media team in the production of engaging content for  social platforms. Specifically, Sr. Designer/Content Creator will create custom graphics, illustrations, memes, gifs and videos for our social handles. The right candidate has a passion for travel, social media and storytelling and has the ability to create innovative original content end-to-end. You will conceptualize, design, and execute creative solutions for social media that consistently and clearly communicate the portfolio brand identity, and positioning. You will support real-time social needs and projects that drive consumer awareness, engagement, preference, and loyalty with  and our 22 brands as needed.
  
  The ideal candidate will have a social-first mindset, with proven experience creating social content. You possess a balanced blend of skills across design, animation, and project management. You are up on social and cultural trends, able to ideate, execute and iterate quickly with feedback from stakeholders.
  
  More specifically, you will:
  As a contractor in this role, you will be responsible for:
  • Support the social media team in adapting real-time trends and proactive story ideas into social-first assets.
  • Social listening and trend tracking
  • Design, build, and illustrate graphics and elements for social platforms (Facebook, Twitter, Instagram, Pinterest)
  • Create quick-turn, reactive content for opportunistic moments in culture and online.
  • Brainstorm, pitch and conceptualize original content ideas for social media platforms.
  • Understand our brands, target audiences and competitor activities.
  • Collaborate with the Loyalty, Enterprise, and Brand marketing teams along with other members of internal Creative Studio to understand business objectives, marketing objectives and creative needs.
  • Evolve, revise, or redevelop content in response to feedback from internal stakeholders.
  • Balance multiple projects successfully to meet deadlines and collaborate across multiple stakeholders with different priorities.
  • Adhere to brand identity standards and guidelines, while helping to inform the evolution and extension of the written and visual identity.
  • Use campaign performance data to understand the effectiveness of campaigns and apply key learnings to future campaigns.
  • Be aware of social media trends and formats, while also producing new template and design approaches.
  
  What are we looking for?
  To fulfill this role successfully, you should demonstrate the following minimum qualifications:
  
  • Strong portfolio showing a range of experience, concepts, and visual styles. Proven ability to create for social media is desired.
  • Demonstrated understanding of current social media best practices - Facebook, Twitter, Instagram, Pinterest, TikTok, Snapchat and a willingness to explore emerging platforms
  • Minimum of 3 years Design experience, preferably in a design firm, advertising, or in-house creative department.
  • Experience working with a marketing department or social media team, understanding of business objectives and ability to find creative solutions to help achieve objectives.
  • Knowledge of design fundamentals.
  • Ability to develop/present/pitch creative ideas
  • Strong working knowledge of Adobe Suite.
  • Understanding of social media management and listening tools such as Sprinklr and Brandwatch
  • Ability to process and produce multiple projects in a short time frame- resizing art/layout accordingly to specs
  • Exceptional communication skills with ability to work in a team environment
  • Strong creative, organizational problem solving
  • Experience developing rich media and other forms of online advertising
  • Must be able to apply style guides creatively while upholding brand identity
  • Strong attention to detail. Self-starter. A positive attitude and a collaborative personality.
  
  It would be helpful in this position for you to demonstrate the following capabilities and distinctions:
  • Animation (AfterEffects and/or HTML5) & Video production experience is a plus
  • Excellent interpersonal and communication skills
  • Have an interest in popular culture, new trends and styles
  • Experience working at a creative agency
  • Experience in hospitality or consumer brands

• Comprehensive medical benefits
• Competitive pay, 401(k)
• Retirement plan
• ...and much more!