Sr. Data Analyst, Brand Marketing - Golden Hippo

Where A-Players Thrive.We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,200 team members dedicated to improving the lives of people and their pets, we create best-in-cl...

We’re Looking For A: Senior Data Analyst, Brand Marketing reporting to the IT department and brand managers, to lead efforts in managing and analyzing marketing-related data, including a strong ability to leverage emerging technologies, AI, and machine learning for centralized data intelligence. You will be instrumental in translating complex datasets into actionable insights to optimize marketing strategies, focusing on key metrics such as AOV, LTV, Churn Rates, CAC, CTR, and other engagement metrics.

Location: Woodland Hills, CA (Hybrid)

What You’ll Be Doing:

Analysis: 

• Collaborate with cross-functional teams to gather business requirements and develop tailored data solutions.
• Using experienced knowledge of marketing retention KPIs, synthesize data across multiple sources to develop insights and to tell a story with data. 
• Develop actionable optimization recommendations.
• Use advanced segmentation methodologies to group customers by cohort, lifetime value, products purchased, etc. Build/implement models to predict lifetime value and score customers on dimensions such as likelihood to buy.

Communication: 

• Surface observations relating to customer trends and campaign/test performance.
• Assist in developing ways of answering unique questions and hypotheses to identify marketing opportunities.

Technical: 

• Establish and refine data models within the database to ensure efficient data storage and retrieval.
• Using familiarity with tools such as BigQuery, Fivetran, and other data orchestration platforms, maintain the accuracy of data through data quality controls and discrepancy auditing.
• Create and optimize SQL queries, views, and stored procedures. 
• Leverage Python for advanced data transformations, automations, and integrations.
• Contribute to solutions for real-time data retrieval from various sources, including API integrations and new platform solutions selection.

Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

• Bachelor's or Master's degree in Computer Science, Statistics, Mathematics, Marketing, or another research-related field.
• 5+ years of experience as a Data Analyst or similar role, demonstrating expertise in AI-driven analytics and marketing insights.
• Proficiency in SQL, Python/R, and data visualization tools (e.g., Tableau, Power BI, etc.) with a focus on integrating AI capabilities.
• Strong understanding of marketing concepts, particularly AOV, LTV, conversion rates, and customer acquisition costs, coupled with expertise in leveraging AI for marketing intelligence.
• Experience with CRM systems, web analytics tools, and marketing automation platforms, showcasing AI-based optimizations for marketing metrics.
• Excellent communication and presentation skills, especially in conveying insights to non-technical stakeholders.
• Experience with Git and code management practices.
• Proven ability to work independently in a fast-paced environment
• Experience leading or managing teams preferred
• Driver and change agent
• Analytical
• Organized
• Precise
• Skeptical
• BS Degree in Computer Science or related field

Golden Perks & Benefits: 

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $6.1 million to date. 
• We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career. 
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
• Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. 
• Professional developmentopportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career. 
• Tuition reimbursement program, which reimburses eligible tuition expenses up to specified amounts, empowering you to invest in your ongoing growth and development. 
• Work towards our collective goals and earn up to 2 extra weeks of pay each month, based on the achievement of KPIs. 
• Celebrate your accomplishments with our Win of the Week, Spot Bonus, Work Anniversary, and Shout-Outs programs, where your hard work is not only valued but also acknowledged and rewarded. 
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees. 
• For those coming into our Woodland Hills, CA office, you’ll find a fully stocked kitchen and a free on-site gym. 
• Virtual and in-person company events, like our annual holiday party, happy hours, and virtual cooking nights, designed to cultivate connections and enhance work-life balance.

To read more about our Perks & Benefits, click here.

The base salary range for this position is $87,600 - $116,800, plus annual & monthly KPI bonus potential.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.