Sr. Data Analyst / Architect / Digital Marketing Analyst at InfoVision

Job Title:             Sr. Data Analyst / Architect / Digital Marketing Analyst

Location:             Richardson TX - Onsite

Duration:            6 MOnths

Job Responsibilities:

1. Data Architecture & Analytics Strategy:
   • Architect and maintain scalable data solutions for digital marketing using tools such as Adobe Site Catalyst (Omniture), Google Analytics, Facebook Analytics, and Adobe Test & Target.
   • Design and implement data tracking strategies across platforms using Dynamic Tag Manager (DTM), Adobe Campaign Manager, SimilarWeb, SessionCam, and CRM systems to capture actionable insights.
   • Develop and maintain dashboarding capabilities using Google Analytics, Facebook Analytics Dashboard, and other analytics tools to visualize data and track key performance indicators (KPIs).
2. Customer Insights & Personalization:
   • Leverage analytics tools to analyze customer behavior, journey mapping, and performance metrics to drive personalized marketing strategies.
   • Work with marketing teams to design A/B testing frameworks using Adobe Test & Target, and deploy personalization solutions.
   • Collaborate with front-end teams to implement personalization efforts using jQuery, JavaScript, HTML5, and CSS.
3. Digital Marketing & Campaign Optimization:
   • Analyze and optimize digital marketing efforts using data from Google Analytics, Adobe Campaign Manager, and CRM platforms.
   • Provide insights and recommendations for improving campaign effectiveness, customer acquisition strategies, and user engagement.
   • Build dashboards that track campaign success metrics and deliver insights to marketing and product teams.
4. Enterprise Architecture & Marketing Technology:
   • Align data analytics strategies with enterprise architecture to ensure data integrity and scalability for marketing technology initiatives.
   • Support the integration of marketing tools with data architecture to enhance automation and real-time customer engagement strategies.
   • Drive the adoption of marketing technology that enhances personalization and customer acquisition initiatives.
5. Project Management & Stakeholder Engagement:
   • Lead and manage data-driven projects, collaborating with cross-functional teams, including IT, marketing, and product teams.
   • Communicate data-driven insights and technical details to senior stakeholders, ensuring alignment with business objectives.
   • Ensure all data analytics activities comply with relevant data privacy and security regulations.

Required Skills:

• Proficiency with analytics tools: Adobe Site Catalyst (Omniture), Google Analytics, Facebook Analytics, Adobe Test & Target, Dynamic Tag Manager (DTM), Adobe Campaign Manager, SimilarWeb, SessionCam, and CRM systems.
• Strong technical expertise in jQuery, JavaScript, HTML5, and CSS for tracking and analytics implementation.
• Extensive experience in Enterprise Architecture, Marketing Technology, Personalization, Program Management, and Customer Acquisition strategies.
• Experience in digital marketing analytics, with the ability to create dashboards and present data-driven insights.
• Excellent project management and collaboration skills, with the ability to lead data projects and work with multiple teams.

Preferred Experience:

• 7+ years in data analytics or data architecture roles, particularly in digital marketing.
• Proven experience in dashboard creation, customer acquisition, and campaign optimization.
• Strong leadership and communication skills, with the ability to drive cross-functional projects and present to senior leadership.