Sr. Business Data Analyst - Marketing - Pacvue

About Us:

Pacvue is the leading software suite for eCommerce advertising, sales, and intelligence. We help some of the world's largest brands grow their business on Amazon, Walmart, Instacart, and other marketplaces and work with sellers and agencies of all sizes to help them compete in the constantly changing world of online retail. Our mission is to empower teams to win in the future of eCommerce, and we do it by building first-to-market technology, solving complex problems with our customers, and bringing expertise, collaboration, and innovation to our work every single day. 

Why work at Pacvue? 

• Be on the cutting edge - Pacvue is transforming the way brands and sellers win online.  Our product uses machine learning, artificial intelligence, and data to make intelligent decisions and recommendations. 
• Have fun – we have an energetic and passionate team with a joint mission to win and help our brands and sellers succeed. 
• Learn – from the best!  Our team is full of talented people who want to help you learn, grow – providing you with mentorship, the industry's best practices and thought leadership.  
• Grow fast – the eCommerce industry has grown fast in the past 2-3 years. Pacvue has grown even faster than most high-tech companies in the market. 

About the role:

We are seeking a motivated and detail-oriented Business Analyst with a Marketing focus to join our team and support the Marketing team across the business. The Business Analyst will play a key role in supporting our marketing team by assisting with data analysis, process improvement initiatives, and project management tasks. The ideal candidate will have strong analytical skills, excellent communication abilities, and a passion for problem-solving. 

 Responsibilities:

• Lead and oversee data analysis projects from conception to completion, ensuring high-quality deliverables that meet business needs.  
• Develop and maintain complex analytical models and algorithms to extract insights from large datasets.  
• Interpret and analyze data to identify trends, patterns, and correlations that provide valuable insights into business performance and opportunities.  
• Collaborate with cross-functional teams to define and prioritize data requirements, metrics, and KPIs.  
• Design and implement data visualizations, reports, and dashboards to communicate key findings and recommendations to stakeholders.  
• Provide guidance and mentorship to junior analysts, fostering a culture of continuous learning and development.  
• Stay informed about industry trends, best practices, and emerging technologies in data analysis and business intelligence.  
• Drive process improvements and automation initiatives to enhance data quality, efficiency, and accuracy.  

Skills & Qualifications: 

• 5 - 7+ years of total experience. 3-5 yrs of experience working with Marketing functions in a SaaS company.   
• Advanced experience in Snowflake/DBT, SQL, Salesforce and Tableau  
• Ability to influence business decisions and utilizing data at the leadership level  
• Strategic thinker with ability to provide solutions for business problems  
• Outstanding communications skills with both technical and non-technical leaders and colleagues  
• Strong organization, time management and task prioritization skills  
• Bachelor's Degree in Statistics, Mathematics, Data Analytics, Data science, Finance, Advanced Analytics, or related field or equivalent work experience. Master's Degree preferred.  

Nice to haves  

• Funnel.io, Vitally (Or any customer success software), Amplitude  
• Experience across PLG and SLG sales motions  
• Provide guidance and thought partnership to Business leaders and stakeholders on how best to harness available data for critical business needs and goals.  
• Effective storytelling with data, to educate and instill confidence, motivating stakeholders to act on recommendations.  
• Manage the full cycle of iterative big data exploration, including hypothesis setting, data cleansing, insight generation/visualization, and action planning  
• Design and implement the approach needed to methodically and iteratively structure, extract, analyze, validate, and communicate data-backed insights  
• Partner with cross-functional teams to design and build analytics and reporting tools that are instrumental to automated self-serve 

Benefits:

• Unlimited Paid Time Off 
• Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
• 401k with Employer Match
• Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
• Paid Parental Leave