Sr. Brand and Marketing Manager (Must have OTC medication experience) at Jobot
New York, NY 10001
About the Job
Sr. Brand and Marketing Manager with OTC pharma/medication product experience needed for well-established CPG company that specializes in over-the-counter healthcare products
This Jobot Job is hosted by: Joseph Calabrese
Are you a fit? Easy Apply now by clicking the "Quick Apply" button
and sending us your resume.
Salary: $110,000 - $160,000 per year
A bit about us:
We are a well-established CPG company that specializes in over-the-counter healthcare products. Our OTC brand/products offer 24/7 access to important treatment solutions and deliver significant value to the US healthcare system as the first line of healthcare defense for millions of Americans. These are convenient and effective solutions for self-treating conditions, such as the common cold, allergies, gastrointestinal issues, and pain.
Why join us?
Job Details
The Sr. Marketing Manager reports to the VP of Marketing.
Responsibilities:
Requirements:
Interested in hearing more? Easy Apply now by clicking the "Quick Apply" button.
This Jobot Job is hosted by: Joseph Calabrese
Are you a fit? Easy Apply now by clicking the "Quick Apply" button
and sending us your resume.
Salary: $110,000 - $160,000 per year
A bit about us:
We are a well-established CPG company that specializes in over-the-counter healthcare products. Our OTC brand/products offer 24/7 access to important treatment solutions and deliver significant value to the US healthcare system as the first line of healthcare defense for millions of Americans. These are convenient and effective solutions for self-treating conditions, such as the common cold, allergies, gastrointestinal issues, and pain.
Why join us?
- Competitive Salary
- Annual bonus
- Full Remote option
- 100% paid Medical
- Dental
- Vision
- 401k
Job Details
The Sr. Marketing Manager reports to the VP of Marketing.
Responsibilities:
- Be a critical part of the marketing team with a primary responsibility to drive business growth by establishing and optimizing multi-faceted marketing strategies
- Manage consumer marketing media budget and delivery of communication tactics including TV, sponsorships, paid search, display advertising, remarketing/targeting, social media, video, couponing, direct emails, and others to support consumer acquisition and retention efforts
- Oversee consumer marketing agencies, creative production, and testing, to ensure the delivery of high impact, consistent, measurable results
- Partner with cross-functional team to streamline efficiency and maximize profitability, including volume forecasting, cost optimization, and new product development
- Maximize use of analytics, consumer insights, and market trend data to optimize marketing strategies, campaigns, and new product development
- Partner with sales team to expand the brand’s brick and mortar distribution and maximize the efficiency of retail promotion programs
- Manage data compilation, analysis and reporting to provide a comprehensive understanding of brand performance with regards to sales and marketing tactics
Requirements:
- BS degree in Marketing, Business, or similar relevant field (MBA preferred)
- Minimum of 5+ years’ experience in consumer marketing in fast-paced environments
- CPG &/or OTC industry experience preferred
- Experience in developing integrated marketing strategies, overseeing marketing execution and budget management
- Experience with leading digital consumer acquisition, retention & loyalty activities
- A passion for developing best in class consumer focused marketing approaches
- Ability to think strategically and set an overall marketing vision, then lead team to develop and implement marketing activities and campaigns
- Resourceful and able to thrive in a lean, high-growth environment, including a willingness to take on new responsibilities and the ability to manage multiple projects simultaneously
- Strong affinity for data analysis and presentation
- Attention to detail
Interested in hearing more? Easy Apply now by clicking the "Quick Apply" button.
Salary
110,000 - 160,000 /year