Sr. Associate, Paid Search - Pfizer
New York City, NY
About the Job
ROLE SUMMARY
As part of the Chief Marketing Organization the Sr. Associate, Paid Search will be part of the Performance Marketing team. This individual will play a critical role in driving the successful execution of Pfizer’s search engine marketing (SEM) campaigns. The role is designed for individuals who have already mastered the basic principles of paid search and are ready for increased responsibility when it comes to campaign creation and performance. The Sr. Associate will be part of our newly created In-House team, which leads paid search from strategy to implementation. The ideal candidate will act as the day-to-day steward of activation activities with a proven track record in hands-on management and optimization.
ROLE RESPONSIBILITIES
Responsible for the day-to-day maintenance of Pfizer search accounts such as performance monitoring, account optimization, and budget pacing.
Creation of paid search keyword lists and ad copy according to brand requirements, website content, paid search best practice and Pfizer DRT guidelines.
Involvement in the legal review submission process at Pfizer, with the expectation of submitting and tracking pieces for review, making revisions based on feedback, and closely following important dates for use and expiration.
Management of all launch activities i.e., trafficking, uploading, and QAing new materials once approved.
Completion of in-depth market, keyword, and competitive research to inform campaign planning.
Data extraction and campaign analysis including the identification of trends, insights, and areas for optimization on a monthly, quarterly, and ad hoc basis.
Expertise and advanced utilization of Paid Search platforms/tools i.e., Google Ads, Microsoft Ads, Search Ads 360, Google Ads Editor, SEMrush.
Collaboration with Paid Search Managers and Senior Managers on project management and prioritization of tasks across a dynamic set of brands.
BASIC QUALIFICATIONS
BA/BS and 3+ years of hands-on experience exclusively in paid search campaign management. Experience in the Pharma vertical preferred.
Proficiency with Google Ads, Microsoft Ads, Search Ads 360, and Google Ads Editor.
Familiarity with optimizing and adjusting automated bid strategies i.e., conversion-based bidding, value-based bidding.
Strong analytical abilities with the capability to interpret data, identify insights, and make data-driven decisions for optimization.
Excellent verbal and written communication skills, with the ability to clearly explain performance results and rationale for account changes made.
Experience with MS Excel functions i.e., VLOOKUP, pivot tables.
Ability to collaborate well with multiple stakeholders across different projects under strict deadlines.
ADDITIONAL JOB INFORMATION:
Last Date to Apply: September 25, 2024
New York City, NY or Collegeville, PA
The annual base salary for this position ranges from $78,000.00 to $130,000.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 10.0% of the base salary. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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