Sr. Associate Brand Manager (Oreo) - Mondelez International
East Hanover, NJ
About the Job
Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Working with cross-functional and regional teams, you implement a portfolio strategy that is aligned with the brand vision to drive sustainable growth. You support profit and loss management and future business development plans and objectives including new product development and platform opportunities.
How you will contribute
The Senior Associate Brand Manager is responsible for supporting the delivery of the end-to-end in year and strategic growth plans for OREO Cookies, with a focus on equity partnership launches. Working closely with the integrated agency and cross functional teams, you will lead the strategic campaign execution and LTE roll-out for the tentpoles, as well as support broader efforts across the OREO Core business.
How you will contribute
Working with other internal stakeholders, you will support the brand portfolio strategy and priorities to enable consumer-centric brand portfolio growth. You will lead recommendations for integrated commercial plans, develop and execute marketing plans that deliver on revenue and profit forecasts, and share objectives.
Key Responsibilities
+ Lead commercialization/launch plans for tentpole LTEs, including post-launch business performance tracking.
+ Serve as one of the primary points of contact for the brand’s partnerships
+ Support campaign strategy & execution for tentpole partnership campaigns; this includes leading material reviews & approvals for the full funnel (i.e., paid media, PR, shopper marketing, social media, digital and more)
+ Lead the effort to take the brand’s organic social media strategy to the next level with the partner agency and internal stakeholders
+ Support the development and execution of the integrated communication, activation, and media plans, maximizing media ROI, and working with internal and external media partners.
+ Partner with others on the team as a brand steward for licensing & foodservice partnership efforts, ensuring the OREO brand look, feel & ethos is captured appropriately. This may include reviews of packaging, digital content, campaign creative, marketing plans, etc.
+ Support the monthly Business review providing a deep dive into brand performance for your key projects across the cross functional teams.
+ Embrace the role as a team culture driver, creating opportunities for team collaboration, connection and fun
What extra ingredients you will bring:
A desire to drive your future and accelerate your career and the following experience and knowledge:
+ Ability to thrive in and handle ambiguity & fast paced environment
+ Ability to build and deliver effectively & efficiently against timelines
+ Ability to work with cross functional and agency teams
+ Highly organized and detail oriented
+ Deep understanding of organic social media landscape & willing to implement out-of-the-box thinking
+ Strategic thinking and problem-solving capabilities
+ Understanding of the evolving retail landscape and its impact on consumer needs
+ Analytic and creative thinking skills
+ Appreciation for the important of creating a positive team culture (incl. strong communication and interpersonal skills)
+ Strong Excel and PowerPoint skills
Qualifications:
+ 3+ years' work experience
+ MBA preferred
No Relocation support available
No Relocation support available
Business Unit Summary
The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, we produce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands—including _Oreo_ and _Chips Ahoy!_ cookies, _Ritz_ , _Wheat Thins_ and _Triscuit_ crackers, and _Swedish Fish_ and _Sour Patch_ _Kids_ confectionery products —are close at hand for our consumers across the country.
Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.
Job Type
Regular
Brand & Portfolio Management
Marketing
At Mondelēz International, our purpose is to empower people to snack right through offering the right snack, for the right moment, made the right way. That means delivering a broader range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about.
We have a rich portfolio of strong brands – both global and local. Including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the number 1 position globally in biscuits, chocolate and candy as well as the No. 2 position in gum
Our 80,000 Makers and Bakers are located in our operations in more than 80 countries and are working to sell our products in over 150 countries around the world. They are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen, and happen fast.
Join us and Make It An Opportunity!
Mondelez Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Working with cross-functional and regional teams, you implement a portfolio strategy that is aligned with the brand vision to drive sustainable growth. You support profit and loss management and future business development plans and objectives including new product development and platform opportunities.
How you will contribute
The Senior Associate Brand Manager is responsible for supporting the delivery of the end-to-end in year and strategic growth plans for OREO Cookies, with a focus on equity partnership launches. Working closely with the integrated agency and cross functional teams, you will lead the strategic campaign execution and LTE roll-out for the tentpoles, as well as support broader efforts across the OREO Core business.
How you will contribute
Working with other internal stakeholders, you will support the brand portfolio strategy and priorities to enable consumer-centric brand portfolio growth. You will lead recommendations for integrated commercial plans, develop and execute marketing plans that deliver on revenue and profit forecasts, and share objectives.
Key Responsibilities
+ Lead commercialization/launch plans for tentpole LTEs, including post-launch business performance tracking.
+ Serve as one of the primary points of contact for the brand’s partnerships
+ Support campaign strategy & execution for tentpole partnership campaigns; this includes leading material reviews & approvals for the full funnel (i.e., paid media, PR, shopper marketing, social media, digital and more)
+ Lead the effort to take the brand’s organic social media strategy to the next level with the partner agency and internal stakeholders
+ Support the development and execution of the integrated communication, activation, and media plans, maximizing media ROI, and working with internal and external media partners.
+ Partner with others on the team as a brand steward for licensing & foodservice partnership efforts, ensuring the OREO brand look, feel & ethos is captured appropriately. This may include reviews of packaging, digital content, campaign creative, marketing plans, etc.
+ Support the monthly Business review providing a deep dive into brand performance for your key projects across the cross functional teams.
+ Embrace the role as a team culture driver, creating opportunities for team collaboration, connection and fun
What extra ingredients you will bring:
A desire to drive your future and accelerate your career and the following experience and knowledge:
+ Ability to thrive in and handle ambiguity & fast paced environment
+ Ability to build and deliver effectively & efficiently against timelines
+ Ability to work with cross functional and agency teams
+ Highly organized and detail oriented
+ Deep understanding of organic social media landscape & willing to implement out-of-the-box thinking
+ Strategic thinking and problem-solving capabilities
+ Understanding of the evolving retail landscape and its impact on consumer needs
+ Analytic and creative thinking skills
+ Appreciation for the important of creating a positive team culture (incl. strong communication and interpersonal skills)
+ Strong Excel and PowerPoint skills
Qualifications:
+ 3+ years' work experience
+ MBA preferred
No Relocation support available
No Relocation support available
Business Unit Summary
The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, we produce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands—including _Oreo_ and _Chips Ahoy!_ cookies, _Ritz_ , _Wheat Thins_ and _Triscuit_ crackers, and _Swedish Fish_ and _Sour Patch_ _Kids_ confectionery products —are close at hand for our consumers across the country.
Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.
Job Type
Regular
Brand & Portfolio Management
Marketing
At Mondelēz International, our purpose is to empower people to snack right through offering the right snack, for the right moment, made the right way. That means delivering a broader range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about.
We have a rich portfolio of strong brands – both global and local. Including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the number 1 position globally in biscuits, chocolate and candy as well as the No. 2 position in gum
Our 80,000 Makers and Bakers are located in our operations in more than 80 countries and are working to sell our products in over 150 countries around the world. They are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen, and happen fast.
Join us and Make It An Opportunity!
Mondelez Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.
Source : Mondelez International