Specialist-SEO - Lippert

Who We Are:

Lippert is a leading, global manufacturer and supplier of highly engineered products and customized solutions, dedicated to shaping, growing and bettering the RV, marine, automotive, commercial vehicle and building products industries.  We combine our strategic manufacturing capabilities with the power of our winning team culture to deliver unrivaled customer service, award-winning innovation and premium products to all of our customers.

Why We are Different:

At Lippert, Everyone Matters. This is not just a tagline or empty promise; it is who we are.  We have intentionally created a culture that values and celebrates our team members’ unique and varied backgrounds, perspectives, and experiences.  We strive to give our team members a deeper sense of purpose at work, and we continue to build a better work environment by aligning our cultural and business strategies with the needs of our team members.

What You will Get:

1. A unique, inclusive and supportive company culture.
2. Comprehensive benefit offerings including medical, dental, vision, 401k with employer match, vacation, and more!
3. Fair and competitive compensation.
4. Career development and mentoring and opportunities to grow.
5. Holiday, personal and vacation days.

Summary/Objective:

You will be responsible for executing on all SEO activities such as keyword research, keyword list management, content and meta data optimizations, on-page SEO recommendations and enhancements, backlink building, and on-site search engine optimization. You will also play a pivotal role in advising and driving technical SEO improvements, such as improvement to page load speed, optimizations for Core Web Vitals, and others. In addition to the execution of these responsibilities, you will also regularly report on key metrics and SEO wins that align with the overall goals of the Marketing department and business.

You are more than just a knowledge resource for others. You know how to take action on SEO opportunities. Your actions will help drive the success of the team’s goals in sync with the goals of the business.

Duties and Responsibilities

• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion, and optimization
• Identify content opportunities based on SEO goals, including new content, content changes, new visual assets, website architecture changes, and interlinking opportunities
• Assign SEO tasks to Content Specialists and Developers for implementation as well as execute on the tasks yourself
• Advise and collaborate with Advertising team, Social team, Development team, and others to champion SEO best practices and advance mutual goals
• Drive technical SEO improvements in collaboration with the Development team, such as sitemap, structured data, and load speed improvements
• Track, report, and analyze website metrics for Marketing initiatives and campaigns
• Perform other duties as needed

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Working Conditions:

• Primarily working indoors, office environment.
• May sit for several hours at a time.
• Prolonged exposure to computer screens.
• Repetitive use of hands to operate computers, printers, and copiers.

Qualifications:

1. 3 years of working experience within the SEO field
2. Bachelor’s degree in Marketing or related field
3. Keeping current with content and SEO industry standards, trends, and new developments, including AI search tools
4. Knowledge of ranking factors and search engine algorithms
5. Experience optimizing for Google, YouTube, Bing, and others
6. In-depth experience with website analytics tools (e.g, Google Analytics, Google Search Console, OnCrawl, Contentsquare, Algolia)
7. Experience with keyword research tools, such as Semrush, BrightEdge, VidIQ, Keyword Planner
8. Working knowledge of HTML, CSS, and JavaScript development and constraints

Competencies:

1. Strong verbal and written communication skills 
2. Detail-oriented and organized 
3. Successful management of competing priorities 
4. Deadlines-driven 
5. Process-focused 
6. Team-building spirit 

Supervisory Responsibility:

This role does not have supervisory experience upon hiring.

Physical Demands:

The characteristics described below are representative of those encountered while performing essential functions of this position. Reasonable accommodation will be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to talk and hear. This position is very active and requires standing, walking, bending, kneeling, stooping, crouching, crawling, and climbing all day. The employee must frequently lift and/or move items over 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Position Type/Expected Hours of Work:

This is a full-time salaried role, 8:00am - 5:00pm, Monday - Friday.

Travel:

Travel will be minimal.

Preferred Education and Experience:

1. Experience with Microsoft 365 suite, including Word, Excel, PowerPoint and Teams 
2. Experience with webpage builder programs, such as WordPress, Magento, Contentful, etc. 
3. Experience with task management tools, such as Jira

Work Authorization/Security Clearance:

Must be able to pass EVerify.

Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the Team Member for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Lippert provides equal employment opportunity to all team members and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, ancestry, age, genetic information, disability, citizen status, protected veteran status, military service, marital status or any other legally protected category as established by federal, state, or local law.  This policy governs all employment decisions, including recruitment, hiring, job assignment, compensation, training, promotion, discipline, transfer, leave-of-absence, access to benefits, layoff, recall, termination and other personnel matters.  All employment and personnel-related decisions are based solely upon legitimate, job-related factors, such as skill, ability, past performance, and length of service with Lippert.

Lippert’s strong commitment to equal employment opportunity requires a commitment by each individual team member.  Compliance with the letter and spirit of this policy is required of all team members.  Violations of this policy should be immediately reported to your leader or to any member of leadership.  Team members who violate this policy will be subject to disciplinary action, up to and including termination of employment.

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