Specialist, Email & Digital Marketing - Blavity Inc.

Blavity, Inc. is a venture-funded media and technology company, founded in 2014 around a simple idea: enable Black millennials to tell their own stories. Today, we are home to the largest network of platforms and lifestyle brands serving the multifaceted lives of Black millennials & Gen Z through original content, video, unique experiences, and product solutions. Blavity Inc. has evolved into a market leader for Black media, reaching 250 million users per month through our growing brand portfolio, including Blavity, Blavity360º, AfroTech, Talent Infusion, 21Ninety, Travel Noire, Home & Texture, and Blavity House Party. Our Blavity, Inc. employee community is composed of passionate, energetic, and culturally conscious individuals working together to deliver value to each other, the company, and our clients. We are always searching for new additions to our community that will help us continue to scale, contribute meaningfully to our culture, and advance our strategic direction.

Job Summary:
Blavity Inc. is looking for a Specialist, Email & Digital Marketing to play an integral role on the Audience Growth team. This role is responsible for building and delivering marketing communications that engage customers and increase acquisition and retention. This role will run and execute email marketing campaigns focusing on email development, automation workflows, and A/B testing to optimize the customer journey.

This position partners closely with the Live Events, Editorial, Data Intelligence and Advertising Operations teams and is critical in developing the in-house email program and supporting digital efforts as it evolves. The ideal candidate will be a strategic thinker with strong attention to detail. This role will report directly to the Manager, Email Acquisition & Retention. 

Responsibilities:

• Curate, produce and schedule content and assets into email service provider across several brands within specified timeframes
• Analyze and plan email content to engage users across specific audiences toward department and company goals
• Stay up-to-date with industry trends, guidelines, updates, and communicate them in a timely manner to implement
• Utilize graphic design tools to create high-quality and engaging media to be implemented in email
• Execute marketing and automated email campaigns to drive email messages through HTML/CSS, existing drag-and-drop templates, and automated campaigns
• Review calendars, manage email workflow tools, and support campaign kickoffs
• Proactively collaborate cross-departmentally to manage timelines for email needs
• Build emails and manage template library, ensuring that email best practices, mobile responsiveness, and rendering across all email clients and devices are in place
• Own email proofing, quality assurance, advanced scheduling, and final send/automation parameters
• Identify areas for growth and opportunity though structured multi-variate testing
• Collaborate with key stakeholders to provide guidance on best email practices and leverage technology to drive innovation and create engaging email content
• Perform other duties and special projects assigned as needed

• Education: N/A
• Required Experience:
  • Working knowledge of email marketing, including experience with email deployment tools
  • Skilled in crafting compelling subject lines and email copy, with a good eye for layout and design that aligns with brand standards
  • Ability to interpret campaign metrics (e.g., open rates, click-through rates, and conversions) to optimize performance and inform future strategies
  • Knowledge of the regulatory requirements of email marketing (privacy regulations, CAN-SPAM, data management)
• Preferred Experience:
  • HTML/CSS coding for email
• Technologies:
  • Google Suite, Asana, Microsoft Office, Data Analytics tools, ESP platforms and tools (Iterable, Digioh)
• Additional Qualifications:
  • Excellent attention to detail
  • Interest in learning new platforms and programs
  • Exemplary communication and organizational skills
  • Desire to shape new processes and continuously optimize

• This is a fully remote role, U.S.- based role. Occasional travel may be required. 
• Candidates must be authorized to work in the U.S.
• Candidates must be available to work in 80% alignment with the Eastern Time Zone. 
• The annual salary range for this role is $67,000 - $75,000.

To apply, please submit your resume and cover letter online at BlavityInc.com/Careers.

Blavity is committed to creating a diverse environment free of discrimination and harassment, and building a team that represents a variety of backgrounds, perspectives, and skills.  

Blavity is proud to be an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, HIV Status, veteran status, or any other status protected by the laws or regulations in the locations where we operate.

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The Specialist, Email & Digital Marketing is responsible for developing email programs for Afrotech & Live Events.

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