Social Media Strategist & Community Manager - Smith Brothers Farms

Leverage your social media strategy experience and join an iconic, 100+ year old brand where you can make a huge impact, rub elbows with ownership, enjoy an unbeatable low-cost benefits package, competitive salary, and room to grow your career. This is your chance to shape the online presence of a company deeply rooted in tradition yet eager to embrace the cutting-edge world of digital engagement.

Smith Brothers Farms, a household name with over a century of delivering farm-fresh goodness, is looking for a creative Social Media Strategist & Community Manager to join the team in Kent, WA.

Why you should join the Smith Brothers Farms team:

• Competitive pay: Earn between $72,000 - $100,000/year to start, depending on experience.
• Excellent Benefits: Low-cost health coverage for you and your family in addition to dental, vision, life insurance, 2 weeks of PTO each year, 401(k) with company match (no vesting period), discounts on Smith Brothers Farms products, and more!
• Perks such as a cell phone stipend and company-provided laptop.
• Exceptional Culture: Get recognized and rewarded for your expertise in a smaller tight-knit team environment where people truly enjoy working with one another.
• Desirable schedule: Enjoy a daytime M-F schedule.
• Take ownership and make a real impact: Smith Brothers Farms will trust your social media expertise as you take ownership of the brand’s social media presence. You will play a direct role in shaping the future of the brand.
• Great reputation & Iconic brand!You’veprobably enjoyed Smith Brothers Farms dairy products. Enjoy working for a company that prides themselves on their people and their product.
• Opportunity to advance: Smith Brothers Farms are always looking for key players to move into higher level roles!

Qualifications:

• 5+ years of experience in social media strategy or community management
• Proven track record of growing and engaging online communities on Facebook and Instagram
• Experience in influencer partnership management
• Deep understanding of social media platforms and their distinct audiences
• Excellent writing, grammar, and verbal communication skills
• Demonstrated ability to build and maintain professional relationships
• Experience with social media management and analytics tools

Preferred qualifications:

• Experience with YouTube, Reddit, Twitter, or TikTok community management
• Background in content creation (photography, video, graphic design)
• Experience with social media advertising and paid promotion
• Knowledge of social media compliance and disclosure requirements

Essential duties/responsibilities:

Social Media Strategy & Platform Management

• Lead our social media presence, with primary focus on Facebook and Instagram
• Contribute to evaluation and expansion strategy for YouTube, Reddit, Twitter, and TikTok
• Create platform-specific content strategies that leverage each channel's unique features and audience behaviors
• Stay ahead of platform updates, new features, and emerging opportunities

Community Management & Engagement

• Develop and execute a comprehensive social media engagement strategy across all platforms
• Foster meaningful interactions with followers through timely responses, comments, and proactive outreach
• Monitor brand mentions, hashtags, and relevant conversations to identify engagement opportunities
• Create and maintain a consistent brand voice across all social media interactions
• Build relationships with complementary brands and industry peers through strategic engagement

Influencer & Partnership Management

• Identify and evaluate potential influencer partnerships aligned with our brand values
• Develop and manage influencer collaboration programs, from outreach to execution
• Track and analyze the performance of influencer partnerships
• Maintain a database of influencer relationships and campaign outcomes
• Negotiate partnership terms and manage partnership budgets

Content Strategy & Creation

• Encourage and curate user-generated content through campaigns and community initiatives
• Make platform recommendations and execute platform-specific content strategies
• Develop publishing calendars that balance promotional content with community engagement
• Schedule and sequence posts to social channels
• Adapt content strategy based on performance metrics and community feedback
• Collaborate with internal creators to produce and curate content assets and ensure content alignment across all channels

Analytics & Reporting

• Track and analyze community growth, engagement metrics, and partnership performance across all platforms
• Provide regular reports on community health and campaign effectiveness
• Identify trends and opportunities for community growth and engagement
• Make data-driven recommendations for strategy optimization

All qualified applicants will receive consideration for employment without regard to the individual's race, color, sex, national origin, religion, age, disability, genetic information, status as a military veteran, or any other characteristic protected by applicable law.