Social Media Strategist - ESG

Job Brief:

Our fast-growing marketing team is looking for an experienced Social Media Strategist to manage and expand our social media strategy. As the keeper of our social channels, you will work closely with the brand and creative teams to ideate, execute, and analyze successful social media campaigns that support larger business objectives.

An ideal candidate must have a passionate and original eye for high-performing digital content, plus the creative chops and sharp writing skills to bring them to life. In an ever-evolving social media landscape, our strategist would demonstrate strong agility to pivot and respond to media trends, cultural events, or data-driven learnings at the drop of a breaking news headline. A Social Media Strategist would have experience with analytical tools, SEM, and SEO best practices to optimize our growing platforms.

Responsibilities:

• Develop and implement multi-channel social media strategy

• Define KPIs against robust business and marketing objectives

• Manage and interact with our online communities

• Collaborate with a multidisciplinary team of creatives, as well as across marketing, sales, and product development teams

• Use analytical tools to measure success and pivot accordingly

• Leverage SEO & SEM practices to catalyze growth

• Stay up to date with latest social media techniques and technologies

• Work in multidisciplinary team with copywriters and designers

• Collaborate with Marketing, Sales and Product Development teams

• Network with industry professionals and influencers

Skills Required:

• 3-5 years of experience as a Social Media Strategist or similar role

• Leading knowledge in top social media platforms, including Instagram, TikTok, Twitter, Facebook, and LinkedIn

• Solid experience writing and executing against a creative brief

• Demonstrated ability to ideate and communicate creative direction

• Demonstrated ability to write social media copy in a given brand voice

• A sharp pulse on cultural zeitgeist

• Practical knowledge of SEO and web traffic metrics

• Familiarity with digital design tools (Canva and/or Adobe CS) are a plus

• Demonstrated ability in creative problem-solving

• Proven team player with great interpersonal skills