Social Media Specialist - KSL Broadcast Group

Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide.

Who We Are

At Bonneville International, our purpose is to build up, connect, inform, and celebrate communities and families in the markets we serve. As an integrated media company, we provide content, advertising, and digital marketing solutions across 23 radio stations in Denver, Phoenix, Sacramento, Salt Lake City, San Francisco, and Seattle, along with the NBC Affiliate TV station, KSL-TV 5, in Salt Lake. We are responsible for lifting and inspiring with respect and giving voice to all the communities and clients we serve.

We believe that empowering our employees to share their ideas and experiences will fuel creativity, innovation, and inspiration. A diverse and inclusive workforce is crucial to our ability to create and deliver exceptional content, products, and services that represent our communities. We’re proud of our history and we want talented people to join us as we continue to grow!

To learn more about Bonneville and how our local media matters, visit: https://bonneville.com/

Position Overview

The Paid Social Media Specialist is responsible for the execution, optimization, and management of paid social campaigns run through Facebook, Instagram, LinkedIn, and TikTok across all of Bonneville, to enable the delivery of impactful results for Bonneville’s clients. We are looking for someone who can maintain a laser-like focus on setting and achieving high-level results while still possessing a detailed and analytic mindset to provide unique and compelling insights.  

Note: Work configurations are subject to change based on business needs and at company discretion.

• This position is a hybrid role that requires the employee to sometimes work at one of our company sites. Specific hybrid schedules will be determined based on business needs and evaluated by managers and senior management. Employee will need to be on-site during the training period.

What You Will Do:

Primary job duties will include, but are not limited to:

• Launch and optimize various Facebook, Instagram, LinkedIn, and TikTok campaigns. 

• Perform day-to-day campaign activities for enterprise level Social Media campaigns, including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, etc. 

• In-depth keyword research and planning (discovery and expansion). 

• Track KPIs to assess performance and pinpoint issues and produce reports for management (e.g. dashboards). 

• Regularly perform detailed monitoring and analysis of our industry to determine changes in customer behavior and adjusting strategy to capture market demand. 

• Collaborate with other markets & teams to ensure campaign goals and expectations are met. 

• Develop and review A/B testing plans with marketing leadership and execute approved testing. 

Skills and Experience We Are Looking For:

• At least 1 year of paid advertising experience with Facebook & Instagram (Meta) with thorough knowledge of Meta Business and Ads Managers. 
• Experience with LinkedIn and Tik Tok advertising preferred. 
• Proven expertise with CRO and remarketing strategies as well as experience with full funnel approach for paid social ads. 
• General knowledge of Google tools such as Google Analytics, Google Tag Manager, Google Business Profile, etc. 
• Strong analytical skills, complemented by the ability to take direction, learn/develop new skill sets, problem-solve, and take on new challenges while paying strong attention to detail. 
• A self-driven and reliable problem solver that can work efficiently with little to no supervision. 
• Positive, flexible, and well organized to thrive in a fast-paced environment and meet challenging deadlines. 
• Facebook Certified is a plus. 
• Other paid ad experience is a plus. (ie Google, Bing, etc)
• Project an appropriate professional appearance and demeanor.
• Maintain positive and cooperative rapport with staff, management and clients.
• Computer literate with working knowledge of Excel, Word and Adobe acrobat.
• Ability to understand and follow instructions and work with minimum supervision.
• Strong self-motivation, well organized, and dependable.
• Project pleasant, friendly, professional, business-like demeanor in person, over the telephone and through e-mail.
• Proven ability to work autonomously as well as establish effective communications and working relationships with co-workers and others while performing job responsibilities.
• Ability to exercise good judgment and make a positive impact on department’s productivity.

Physical Demands

• Receive, process, and maintain information through oral and/or written communication effectively.
• Manual dexterity and fine motor skills to operate computer keys and general office equipment. Ability to work on a computer for prolonged periods of time.
• Sit and/or stand for extended periods of time.

Compensation

$60,000 to $70,000 salary range. This range is inclusive of multiple job levels and geographic locations.

Hourly rate to be determined by multiple factors including but not limited to evaluation of the education, experience, knowledge, skills, and abilities of the applicant along with internal equity and alignment with market data.

What We Offer You: Check Out Our Bonneville Benefits!

Employees at Bonneville can enjoy a broad offering of benefits, including:

• Robust, affordable medical, dental and vision coverage with no wait period for enrollment
• 401(k) with Company match and employer-funded retirement account, both fully vested from day one
• Paid leave for new parents under our Medical Maternity (8 weeks) and Parental Leave (8 weeks) benefits
• Opportunities to apply for tuition reimbursement
• Paid time off for vacation (120 hours accrued per year) and sick leave (80 hours accrued per year) in addition to 12 paid company holidays per year
• Paid time off for volunteering (40 hours per year)
• Employee Assistance Program (EAP) services
• Access to an entire team of free financial planners
• Matches on contributions to charitable organizations after one year of service
• Continuous growth and development opportunities
• Dynamic team culture that values teamwork, having fun, and collaboration

Bonneville is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law. Minority/female/disability PWDNET/veteran are encouraged to apply.