Social Media Specialist - ETS

For more than 75 years, we have amplified products and services based rigorous research and our belief in the power of learning. Driven by our mission to advance quality and equity in education, ETS provides learning solutions, pioneering research and trusted assessments that help guide learners around the world on their path to new possibilities.

Our portfolio of trusted measures include TOEFL, TOEIC, GRE and Praxis. Along with research, development and innovation that explores new frontiers in learning and measurement our educational measurement solutions and research contribute to the development of new methods and tools, inform important dialogue with education policymakers, and shed light on critical issues and potential solutions - all with the aim of creating a world where all learners can improve their lives through education.

With new senior leadership at the helm, ETS aims to continue changing the lives of all learners as we expand our organization's global footprint. Our goal is to remain at the forefront of assessment and measurement efficacy within the education and ed tech space as it continues to grow and evolve.

Position Summary

The Social Media Specialist plays a critical role in the creative and content ideation, strategic content planning/development, post scheduling, and daily monitoring of ETS-owned social media accounts. The Social Media Specialist is responsible for flawlessly executing innovative organic and paid social media campaigns in support of ETS marketing initiatives and events, while continuously providing recommendations to optimize content performance through data-backed insights.

Skilled at working with cross-functional teams and external partners, the Social Media Specialist collaborates with colleagues on developing content that will generate increased awareness of ETS amongst existing and target B2B audiences. This position reports to the Director of Social Media on the Corporate Brand and Marketing Excellence team.

Responsibilities

• Creates and manages content calendar for ETS-owned social media accounts
• Uses insights gleaned from social listening to inform/optimize content development and interaction with follower communities
• Implements sound tactics that increase audience engagement and followers across all ETS social media accounts
• Ensures brand consistency, tone, and voice across all ETS social channels
• Stays up-to-date on emerging digital marketing trends, platform tools, and best practices
• Gains solid understanding of ETS brand positioning, consumer and customer insights, products, and other relevant information to ensure effective marketing campaign initiatives
• Executes with excellence: delivers projects on time, on budget, and error-free
• Daily social media monitoring and engagement with ETS follower communities
• Observe social media landscape to determine ad hoc content opportunities that will place ETS in trending social conversations
• Provides weekly social reporting to keep key stakeholders aware of performance insights, trends, and opportunities
• Effectively solicits and incorporates views of brand stakeholders
• Provides backup support for others on social media team
• Adheres to ethical standards and comply with the laws and regulations applicable to the job function

Education

• Bachelors Degree, preferred. or the equivalent combination of education and experience from which comparable knowledge and abilities can be acquired is necessary.

Experience

• 2-4 years of writing and editing experience in an agency or corporate environment.
• Minimum two years of hands-on experience using major social media platforms (Facebook, X (formerly Twitter), YouTube, Instagram, LinkedIn and TikTok) in a professional setting.
• Experience using social media planning and analytics tools (e.g. Sprout Social, Sprinklr, Hootsuite, Meltwater, Khoros, Brandwatch, etc.)
• Experience developing, executing, and managing paid social media campaigns across platforms.
• Ability to create, interpret and present social media performance results across a variety of stakeholder audiences.
• Proficient in Microsoft Office (Outlook, Word, Excel, and PowerPoint)
• Advanced content creation and editing skills, including writing for various audiences and social media platforms.
• Experience setting and measuring performance against content and channel KPIs.
• Creative thinker with strong analytical and problem-solving capabilities.
• Proven ability to work well independently and with teams, in a fast-paced environment.
• Adept at managing multiple, concurrent projects.
• Excellent communication skills with the ability to effectively interact with cross-functional and global teams.
• Working knowledge of Google Analytics, SEO, and web analytics.
• Creative asset development experience a plus, including across video, Photoshop, Adobe, Canva, etc.
• Ability to work independently with limited supervision.
• Excellent aptitude for detail, accuracy, and analytical skills.

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ETS believes in a Total Rewards philosophy for our employees, and they include:

• Health, Vision, Dental insurance plans to choose from
• Generous continuous learning support, from individual learning grants to up to 6 classes a year for tuition reimbursement as well as on-line learning access!
• Generous PTO and vacation time to balance your work and life
• Additional 8 hours of PTO for volunteer work
• Retirement plan (401(a)) and traditional Roth (403b) with company contribution
• Commuter Benefits, Pet Insurance, 1 year subscription to Calm App

ETS is mission driven and action oriented

• Diversity, equity, inclusion, and belonging is at the forefront of the ETS employee's daily work. To further foster an inclusive environment ETS is home to a wide variety of Affinity groups that celebrate the diversity of our talented employees.
• How about cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders? ETS offers multiple Business Resource Groups (BRG) for you!
• Are you passionate about volunteering and being active in your career and community? ETS offers our Center for Advocacy & Philanthropy (CAAP) where we encourage ETS employees to become active volunteers in their communities and schools through the ETS Cares Giving Campaign. Our employees can support any 501c3 or eligible charity of their choice.

ETS is an Equal Opportunity Employer comprised of people with different experiences, strengths, and backgrounds who share a passion for advancing quality and equity in education. We are dedicated to building teams that reflect the various backgrounds, experiences, and identities of those we serve. The Talent Acquisition team strives to ensure candidates enjoy a fair and equitable hiring process. We believe our differences empower us to be a better team, making better decisions and delivering better results.