Social Media Specialist - Chatham University

Social Media Specialist

Chatham University invites applicants for the position of Social Media Specialist.

The Social Media Specialist will work closely with the Marketing Director to lead the planning and creation of content across social and other digital platforms. This position also executes daily production, management, and assessment of the university's institutional accounts. It supports the University's mission, revenue drivers, strategic priorities, and internal and external communications.

Chatham University strives to promote a campus environment that understands and embraces multiculturalism while increasing individuals' intercultural competence. We actively work to build and sustain a diverse and culturally vibrant campus, which promotes employee and student success and retention. Learn more at: https://www.chatham.edu/mission-and-values/diversity-and-inclusion/index.html.

Key Responsibilities:

• Create shareable content for social media platforms to showcase the university brand, demonstrate Chatham's value to prospective students, and engage current students, alumni, and community members.
• Collaborate with content marketing, social media, and blog contributors to create high-quality social content.
• Use social media to drive awareness and attention to campus events, initiatives, and other activities. It may require evening or weekend event coverage.
• Contribute to and follow an editorial calendar for key social media initiatives to provide fresh and engaging content.
• Manage and lead a team of student social media content creators.
• Stay up to date with the latest trends and changes across the social, web, and digital marketing spectrum.
• Increase Chatham's visibility and engage key audiences through the innovative use of current and future social media content and platforms.
• Drive consistent, relevant traffic and revenue from our social network presence.
• Manage the day-to-day updating, maintenance, and continuity of social media outlets.
• Manage social media community needs and online reputation by monitoring news and trends in social media, looking for questions or inappropriate behaviors, and assisting in addressing pertinent community needs.
• Track, measure, and analyze all initiatives to report on social media ROI.
• With the Marketing Director, assist in developing the strategy and creating, managing, and monitoring the performance of all paid social media and digital advertising and marketing campaigns.
• With the Marketing Director, act as a liaison with external partners and vendors during ongoing marketing efforts for paid social media advertising and contribute to other inter-related digital marketing and content efforts as necessary/required.
• Assist the Digital Communications Manager in collaboratively working with other departments and divisions to incorporate relevant social media best practices and techniques into departmental communications.
• In partnership with the Digital Communications Manager, act as a resource for the campus community in utilizing social media and provide guidance and support to other social media stakeholders as needed

Qualifications:

• A bachelor's degree in marketing, Communications, or a related field is required.
• Minimum of 2 years of experience in digital marketing, communications, or creative production roles.
• Proven success in developing and executing social media content for pertinent social platforms.
• Ability to capture, curate, and edit photography and social video according to industry best practices.
• In-depth knowledge of industry best-practices, trends, and forecasts.
• Experience with social media and digital marketing tools and platforms.
• Excellent written and verbal communication skills with attention to detail.
• Ability to manage multiple projects in a fast-paced deadline-driven environment.

Key Competencies:

• Strategic Thinking: Ability to develop marketing strategies that align with organizational goals and objectives.
• Creativity: Strong creative vision with the ability to direct and produce innovative campaigns.
• Collaboration: Works well across teams and departments, fostering a collaborative and cooperative environment.
• Digital Marketing Expertise: Solid understanding of digital marketing platforms and best practices.

Salary Range:

$41,900.00 - 47,600.00. 40-hour work week.

Exact compensation based on candidate skills and experience.

How to Apply:

Applications accepted only via www.chatham.edu/careers (direct link is https://chatham.applicantpro.com/jobs/3596012) and follow the instructions to complete the application process. To ensure full consideration, please include:

• Cover Letter outlining your qualifications for the position
• Curriculum Vitae or Resume
• Contact information for three professional references

All application materials should be uploaded at the same time at the time of application. The system will not allow applicants to make edits to their applications after submission.

Chatham University is an Equal Opportunity Employer with a strong commitment to diversity, inclusion, and equity. Persons of color, women, veterans, individuals with disabilities, and members of other underrepresented groups are highly encouraged to apply. Chatham University does not discriminate on the basis of race, color, religion, gender, gender identity, gender expression, sexual orientation, age, or national origin.