Social Media Marketing & PR - Plan Left

About Us

We're a Local Marketing and Advertising Agency, located in Nashville, TN. We're growing fast, and we expect our people to manage themselves. Our best fit will be a self-starter, regardless of the background.

We push hard. We like to win awards. We expect everyone to clock the hell out and spend time with friends and family.

Over time, this position may grow and change. There is certainly opportunity for advancement.

Requirements

• Great client interaction skills
• 3+ years experience in social media field
• Experience including but not limited to Facebook, LinkedIn, X, TikTok, Instagram, YouTube, Pinterest
• Knowledge of social media and analytics software (Sprout Social, Hootsuite, Raven Tools, Google Analytics, Facebook Business Manager, etc.)
• Working knowledge of social media paid advertising campaigns including Facebook, LinkedIn and Twitter
• Ability to blog about social media and come up with topics for blogs
• Strong understanding of user-generated content management, content marketing and reputation management
• Strong, professional written and verbal communication skills
• Strategic content creation and excellent writing skills
• Ability to work independently and in a team environment
• Exceptional time management skills including the ability to handle multiple clients with changing priorities
• Knowledge of public relations and best practices (pitching, writing releases, etc)
• Working knowledge of Canva
• Experience with 'brand voice', and ability to quickly context-switch between speaking for one brand vs another
• Experience with or willingness to learn AI for various tasks including content creation and customization

Nice to Have

• Full Service Agency Experience
• Event planning experience
• Knowledge of the hiring process (for potential internships)
• Working knowledge of Adobe CS
• SEO / PPC management experience
• Copywriting skill and experience
• Experience with Buyer or User Personas
• Go High Level experience

Daily Responsibilities

Social Media Management

• Work with clients to create a social media strategy that collaborates with marketing, PR and advertising campaigns, research top influencers, competitors, and trends in clients' industries
• Create and schedule timely and engaging content optimized for platform used and intended audience
• Send social content to clients for approval
• Monitor sites for customer service opportunities and initiate conversations on behalf of the client
• Analyze and report social media actions on a monthly basis for successes and new opportunities
• Stay current with social media trends and tools (listening to podcasts, reading blogs, attending Twitter chats, etc)
• Continue to refine and define our social marketing process
• Interact on behalf of clients and team members in various social profiles

Public Relations

• Create media lists for various industries
• Write and edit press releases (as needed)
• Pitch releases to media
• Set up releases in PR Web

Content Marketing

• Researching and finding latest trends
• Coming up with topics for social media and press releases
• Occasional blog writing

Design and Video

• Design elements for social media
• Video editing for social media
• Design newsletters
• Design Ads and/or images for blogs, websites, and other client assets
• Follow Art direction from client and/or lead design