Social Media and Marketing Manager - Barrio Tacos - Corporate

Position Summary

Barrio Tacos is looking for a talented, creative, and multi-skilled Social Media and Marketing Manager to enhance our brand’s presence and customer engagement. This role combines strategic campaign development, content creation, and digital marketing expertise with hands-on skills in graphic design, photography, videography, and e-commerce management. The ideal candidate will help develop innovative campaigns, maintain our digital platforms, and ensure the Barrio brand remains vibrant and engaging.

Key Responsibilities

Social Media Management

• Develop and execute a comprehensive social media strategy to grow followers, boost engagement, and drive traffic to Barrio Tacos locations, website, and online store.

• Create, schedule, and post engaging content across platforms such as Instagram, TikTok, Facebook, and Twitter.

• Monitor and engage with the community, responding to messages and comments to foster connections.

• Track and analyze social media metrics to measure performance and identify opportunities for growth.

Campaign Development & Digital Marketing

• Plan and execute innovative marketing campaigns, including promotions, events, partnerships, and seasonal features.

• Lead digital marketing efforts, including paid ads, SEO, email campaigns, and web traffic strategies.

• Collaborate with the marketing team to develop content that aligns with both local and national marketing goals.

Graphic Design

• Create high-quality marketing materials, including social media graphics, email designs, menus, promotional materials, and in-store signage.

• Maintain consistency in branding across all channels and ensure designs are engaging and on-brand.

Photography & Videography

• Plan and execute regular photo and video shoots to capture high-quality content of food, drinks, restaurant ambiance, and events.

• Edit photos and videos to produce polished, on-brand visuals for use across social media, campaigns, and advertisements.

• Develop creative video content for TikTok, Instagram Reels, and other platforms to highlight the Barrio experience.

Website Management

• Maintain and update the Barrio Tacos website with current menus, promotions, events, and news.

• Work with the web development team to ensure the site is functional, user-friendly, and optimized for SEO.

• Implement content updates that align with ongoing marketing efforts and campaigns.

E-Commerce Management

• Manage the Barrio Tacos online swag shop, including inventory, product updates, and promotional campaigns.

• Develop strategies to drive online merchandise sales and improve the customer shopping experience.

Brand Management

• Ensure consistent tone, visuals, and messaging across all platforms and marketing materials.

• Stay updated on food, beverage, and marketing trends to keep the brand fresh and relevant.

Collaboration

• Partner with restaurant managers and franchisees to support local store marketing (LSM) initiatives.

• Work with external vendors for services such as printing, paid advertisements, or special projects.

Qualifications

• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field, or equivalent experience.

• 3+ years of experience in social media management, marketing, and digital marketing, preferably in the restaurant or hospitality industry.

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, Lightroom) or equivalent design and editing tools.

• Strong skills in graphic design, photography, and videography, with a portfolio showcasing your work.

• Experience in digital marketing platforms, including Google Ads, Meta Ads Manager, and email marketing tools.

• Proficiency in website content management systems (e.g., WordPress, Wix, or Squarespace).

• Excellent written and verbal communication skills.

• Ability to multitask, prioritize projects, and adapt in a fast-paced environment.

• Creative and forward-thinking mindset with a passion for food and community engagement.

Candidates are highly encouraged to provide a portfolio of work.