Social Media Marketing Manager (B2B) - Asar Digital

About the Role:
We are seeking a highly skilled and data-driven Social Media Marketing Manager to lead our B2B social media efforts in the SAP solutions space. This role is ideal for a creative marketer with a strong analytical mindset, and experienced in crafting strategies that drive engagement, brand awareness, and lead generation in a professional services environment.

The Social Media Marketing Manager will work closely with cross-functional teams to align social media strategies with our business objectives and ensure consistency in brand messaging. This is a hybrid role, with on-site work required in Lisle, IL, and remote flexibility on Wednesdays.

Key Responsibilities:

• Develop and execute a comprehensive B2B social media strategy tailored to the SAP ecosystem, targeting key decision-makers and stakeholders.
• Manage and optimize all social media channels, including LinkedIn, Twitter, and YouTube, ensuring content aligns with brand and marketing goals.
• Create, schedule, and monitor engaging content (e.g., posts, videos, and articles) to drive traffic, increase brand awareness, and generate leads.
• Leverage data analytics tools to track campaign performance, audience engagement, and ROI; provide regular reports with actionable insights.
• Collaborate with internal teams (e.g., product, sales, and marketing) to align social media campaigns with broader marketing initiatives.
• Stay informed about industry trends, emerging platforms, and competitors to maintain a competitive edge.
• Manage social media advertising campaigns, including budgeting, targeting, and A/B testing.
• Cultivate relationships with industry influencers and partners to amplify content reach.
• Monitor and respond to audience engagement in a professional and timely manner.

Qualifications:

• Education: Bachelor’s degree in Marketing, Communications, or a related field.
• Experience:
  • 5 years of experience in social media marketing, with a focus on B2B environments.
  • Proven success in managing campaigns in the SAP or technology solutions industry is a plus.
• Skills:
  • Strong understanding of B2B marketing principles and buyer personas.
  • Proficiency with social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).
  • Exceptional content creation skills, with a keen eye for detail and storytelling.
  • Ability to interpret data and metrics to optimize campaign performance.
  • Excellent communication and interpersonal skills.
  • Strong project management abilities, with a track record of meeting deadlines in a fast-paced environment.

Work Environment:

• This role is based in Lisle, IL, requiring on-site work four days a week, with remote work flexibility on Wednesdays.

Why Join Us?

• Opportunity to work with a dynamic team in the cutting-edge SAP ecosystem.
• Hybrid work model for a balanced work-life experience.
• Competitive starting salary of up to $65,000/year with opportunities for growth.

How to Apply:
If you are passionate about social media marketing and have the skills to thrive in a data-focused, B2B environment, we want to hear from you! Please submit your resume and a portfolio of your recent work (if available).

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