Social Media Marketing Coordinator - Bayway Auto Group

Job Title: Marketing Manager and Social Media Manager

Location: Bayway Lincoln

About Us:

Bayway Lincoln is a reputable dealership with a strong history of community involvement and engagement. We pride ourselves on our commitment to excellence and building lasting relationships with our customers. As we continue to grow, we are looking for a talented Marketing Manager to join our team.

Position Overview:

We are seeking a creative and analytical Marketing Manager with a proven track record in website and social media management. This role will involve collaboration with our in-house videographer and various graphic design teams. While high-quality production is not the primary responsibility, your ability to brainstorm and create engaging content will be key to our marketing success.

Key Responsibilities:

• Content Creation: Generate fresh and engaging social media content across platforms including Facebook, Instagram, TikTok, and YouTube.
• Collaboration: Work closely with the graphic design team and digital providers to develop website and digital advertising content.
• Event Coordination: Schedule and manage community events, promoting them effectively on social media to enhance dealership visibility.
• Analytics Monitoring: Regularly monitor website and social media analytics to ensure optimal performance and identify improvement opportunities.
• Video Production: Collaborate with our in-house videographer to create compelling video content for social media and the dealership website.
• CRM Management: Onboard new employee logins for CRM and related platforms promptly and accurately.
• Email Management: Create email accounts for new employees.
• Reporting: Pull and analyze reports from the dealership CRM to inform marketing strategies and community engagement.
• Co-op Monitoring: Submit claims and monitor co-op expenditures to ensure effective budget management. Monitor website creative and ads for OEM compliance.

Qualifications:

• At least 2 years of experience in social media management or a similar marketing role.
• Strong attention to detail and the ability to work efficiently under pressure.
• Creative mindset with a passion for generating engaging content.
• Analytics-oriented; Google Ads and Google Analytics certification preferred (must obtain within 60 days of employment if you do not have valid certification at the start of employment).
• Valid driver’s license with a clean driving record.

Expectations:

• Attend regular meetings with the management team to align marketing strategies and community initiatives.
• Stay updated on industry trends and incorporate best practices into our marketing efforts.
• Coordinate and manage the efforts of various marketing providers.

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional growth and development within a supportive team environment.
• A chance to make a meaningful impact in a community-focused dealership.

Join Us:

If you are a creative thinker with a passion for marketing, social media, and community engagement, we would love to hear from you. Apply today to become part of the Bayway Auto Group family!

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8-hour daily shift (Monday through Friday).