Social Media Manager - Pacific Northwest National Laboratory

**Overview** PNNL's Communications organization is a dynamic team of over 100 communications professionals dedicated to elevating PNNL's reputation, inspiring action, and engaging audiences by transforming the Lab's science into influential communications and compelling stories. We are seeking an experienced Social Media Manager to craft and advance a unified strategy across various social media platforms. **Position Overview** The Social Media Manager, a strategic thinker and proactive team player, will enhance our social media strategy and lead its execution. In this role, you will be involved in establishing a robust social media ecosystem that aligns with our corporate goals and elevates PNNL's reputation. We seek a digital leader who can innovatively blend strategy and creativity to transform our science mission into inspiring social media connections. The ideal candidate will excel at sparking conversations, building communities, and strategically utilizing every character, hashtag, and emoji to support our organization's mission and goals. The person will work collaboratively with others within the communications team, aligning social media messaging with broader communication efforts, and optimizing social media outcomes. They will foster a culture of social media excellence within the organization, providing training and establishing best-practice guidance. **Responsibilities** **Social Media Strategy** + Develop and orchestrate a comprehensive social media strategy that aligns with the organization's goals, vision, and objectives. + Guide the integration of influencers and PNNL leaders into the overall social media efforts, coaching teams and supporting activities that intersect with social media throughout our organization. + Create and socialize best-practice guidance and approaches for social media that support PNNL's external communication's messaging across all social media channels. + Align the social media strategy with the News & Media team and the Institutional Communications team to support overall goals for External Communications. **Social Media Management** + Define, develop, and execute a content plan that articulates the relationship between the corporate social media strategy and individual strategies that incorporate social media as part of their campaigns or activities. + Understand audience preferences to ensure the social media strategy resonates with stakeholders, using industry trends, emerging insights, and best-practices to guide recommendations. + Develop awareness and build coalitions that are aligned in commitment to the social media strategy throughout the organization, helping various teams reach their goals while integrating activities into a cohesive effort and direction. + Manage the reporting, planning, and documentation elements of the social media efforts, incorporating a strong business acumen and strategic communication perspective into the process. **Social Media Activation** + Design and develop key social media campaigns and recommendations that support the organization's overall strategy and institutional goals. + Form partnerships with internal stakeholders to provide strategic guidance on supporting the social media strategy effectively. + Contribute to thought leadership on social media, stakeholder experience, and emerging trends. + Create innovative and engaging social media content for all platforms and identify opportunities to showcase the people, culture, and science supports PNNL's impact. + Manage and lead best-practices for social media to incorporate accessibility, DEIA, and intellectual property requirements effectively throughout PNNL's social media efforts. **Social Media Measurement** + Establish clear and measurable objectives for social media, benchmarking against industry standards. + Define key performance indicators (KPIs) and other metrics to measure the effectiveness of the social media strategy to continuously optimize as needed. + Be able to translate social media metrics into business metrics and outcomes, effectively communicating audience outcomes, business goals, and alignment of activity to specific impact metrics. + Conduct social media metric reporting regularly to provide visibility and transparency into findings, progress, and areas of improvement. **Crisis Management** + Manage social media crisis or negative feedback in a professional and timely manner. + Serve as a senior member of PNNL's Joint Information Center + Manage social media content and channels during a crisis communications scenario. **Qualifications** Minimum Qualifications: + BS/BA and 7+ years of relevant work experience + MS/MA and 5+ years of relevant work experience Preferred Qualifications: + Strong leadership and management skills, with an ability to lead diverse teams through influence as a key communications team member. + Excellent interpersonal skills, with the ability to build relationships and collaborate effectively with cross-functional and multidisciplinary teams. + Excellent communication and presentation skills, with the ability to convey complex ideas to stakeholders at all levels of the organization. + Robust strategy and messaging acumen, including a track-record of being effective in this work at previous organizations. + Expertise in conducting data analysis, including the ability to identify, collect and analyze data from various sources to draw relevant insights with social media strategy and external audiences. + Strong ability to stay updated on the evolving social media landscape, industry trends and best practices in social media and communications. + Understanding of and experience with crisis communications protocols and scenarios. **Additional Information** Not Applicable. **Testing Designated Position** This is not a Testing Designated Position (TDP). **About PNNL** Pacific Northwest National Laboratory (PNNL) is a world-class research institution powered by a highly educated, diverse workforce committed to the values of Integrity, Creativity, Collaboration, Impact, and Courage. Every year, scores of dynamic, driven people come to PNNL to work with renowned researchers on meaningful science, innovations and outcomes for the U.S. Department of Energy and other sponsors; here is your chance to be one of them! At PNNL, you will find an exciting research environment and excellent benefits including health insurance, flexible work schedules and telework options. PNNL is located in eastern Washington State-the dry side of Washington known for its stellar outdoor recreation and affordable cost of living. The Lab's campus is only a 45-minute flight (or ~3-hour drive) from Seattle or Portland, and is serviced by the convenient PSC airport, connected to 8 major hubs. **Commitment to Excellence, Diversity, Equity, Inclusion, and Equal Employment Opportunity** Our laboratory is committed to a diverse and inclusive work environment dedicated to solving critical challenges in fundamental sciences, national security, and energy resiliency. We are proud to be an Equal Employment Opportunity and Affirmative Action employer. In support of this commitment, we encourage people of all racial/ethnic identities, women, veterans, and individuals with disabilities to apply for employment. Pacific Northwest National Laboratory considers all applicants for employment without regard to race, religion, color, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information (including family medical history), protected veteran status, and any other status or characteristic protected by federal, state, and/or local laws. We are committed to providing reasonable accommodations for individuals with disabilities and disabled veterans in our job application procedures and in employment. If you need assistance or an accommodation due to a disability, contact us at careers@pnnl.gov . **Drug Free Workplace** PNNL is committed to a drug-free workplace supported by Workplace Substance Abuse Program (WSAP) and complies with federal laws prohibiting the possession and use of illegal drugs. If you are offered employment at PNNL, you must pass a drug test prior to commencing employment. PNNL complies with federal law regarding illegal drug use. Under federal law, marijuana remains an illegal drug. If you test positive for any illegal controlled substance, including marijuana, your offer of employment will be withdrawn. **HSPD-12 PIV Credential Requirement** In accordance with Homeland Security Presidential Directive 12 (HSPD-12) and Department of Energy (DOE) Order 473.1A, new employees are required to obtain and maintain a HSPD-12 Personal Identity Verification (PIV) Credential. To obtain this credential, new employees must successfully complete and pass a Federal Tier 1 background check investigation. This investigation includes a declaration of illegal drug activities, including use, supply, possession, or manufacture within the last year. This includes marijuana and cannabis derivatives, which are still considered illegal under federal law, regardless of state laws. **Mandatory Requirements** Please be aware that the Department of Energy (DOE) prohibits DOE employees and contractors from having any affiliation with the foreign government of a country DOE has identified as a "country of risk" without explicit approval by DOE and Battelle. If you are offered a position at PNNL and currently have any affiliation with the government of one of these countries, you will be required to disclose this information and recuse yourself of that affiliation or receive approval from DOE and Battelle prior to your first day of employment. **Rockstar Rewards** Employees and their families are offered medical insurance, dental insurance, vision insurance, health savings account, flexible spending accounts, basic life insurance, disability insurance*, employee assistance program, business travel insurance, tuition assistance, supplemental parental bonding leave**, surrogacy and adoption assistance, and fertility support. Employees are automatically enrolled in our company funded pension plan* and may enroll in our 401k savings plan. Employees may accrue up to 120 vacation hours per year and may receive ten paid holidays per year. * Research Associates excluded. **Once eligibility requirements are met. Click Here For Rockstar Rewards (https://careers.pnnl.gov/rockstar-rewards) **Notice to Applicants** PNNL lists the full pay range for the position in the job posting. Starting pay is calculated from the minimum of the pay range and actual placement in the range is determined based on an individual's relevant job-related skills, qualifications, and experience. This approach is applicable to all positions, with the exception of positions governed by collective bargaining agreements and certain limited-term positions which have specific pay rules. As part of our commitment to fair compensation practices, we do not ask for or consider current or past salaries in making compensation offers at hire. Instead, our compensation offers are determined by the specific requirements of the position, prevailing market trends, applicable collective bargaining agreements, pay equity for the position type, and individual qualifications and skills relevant to the performance of the position. **Minimum Salary** USD $103,500.00/Yr. **Maximum Salary** USD $160,200.00/Yr.