Social Media Manager - Smartech

Job Summary:

Do you want to help shape the future of retail? Here’s a thought—how about doing that while helping people get a sneak peek of what the world is creating at the same time? We are Smartech Retail Group—a destination for innovation at the world’s best department stores. We let people discover, try, and play with the latest innovation, gaming, and e-mobility across our experience-led concept stores globally. Because honestly, why should retail be boring?

This role is essential to the Smartech team. We are looking for a passionate and creative Social Media Manager to lead our social media strategy, build community engagement, and amplify our brand's reach. This role is based in NYC but will have a global impact on our storytelling and digital presence.

Key Responsibilities:

• Social Media Management: Develop, execute, and oversee Smartech's social media strategy, ensuring content aligns with the brand's voice and values across platforms like Instagram, TikTok, LinkedIn, and more.
• Community Engagement: Foster strong relationships with our online community, driving authentic engagement and responding to inquiries and feedback to build a loyal following.
• Creative Content Production: Plan, create, and curate innovative, on-brand content, including visuals, videos, and copy, to keep our audiences engaged and informed.
• Analytics and Reporting: Track, analyze, and report on social media performance using tools like Google Analytics, providing insights and recommendations to optimize strategies.
• Campaign Development: Conceptualize and implement creative campaigns, ensuring their successful execution to drive awareness, engagement, and conversions.
• Collaboration: Partner with internal teams and external agencies to ensure consistent messaging and seamless execution of marketing initiatives.

Requirements and Preferences:

• Proven experience managing social media platforms and executing content strategies.
• Expertise in social media tools and analytics platforms 
• Proficiency in design tools like Canva, Adobe Photoshop, and video editing software.
• Strong copywriting and storytelling skills.
• You have excellent communication skills and the ability to build relationships.
• You are detail-oriented, organized, and have a proactive approach to problem-solving.

Other Details:

Job Title: Social Media Manager

Location: New York City

Salary: $67k–$78k/year

Start Date: March

Job Hours: Full-Time