Social Media Manager - Optimum Desk

Job Responsibilities:

• Explore the current market trend and audience preferences.


• Set social media marketing goals and create strategies for social media posts.


• Take care of ROI and prepare proper reports for it.


• Develop eye-catching content, compile, edit and publish the content on a regular basis.


• Observe the SEO as well as web traffic for optimizing the content.


• Collaborate with the other teams in the organization such as the marketing team, sales team, client service, etc for maintaining brand consistency.


• Interact with social media followers and promptly attend to their queries.


• Consider all the client’s and follower’s reviews on social media.


• Manage the social media account design including the layout of the blogs and the other textual contents posted, account timeline, and profile picture.


• Make sure that the social media handles the organization to convey the right messages and ideas. They should thereby adhere to the organization’s rules, regulations, and objectives.


• Suggest and initiate the application of new features for creating brand awareness.


• Be well-versed with the current market trends, technologies, designing tools, etc.

Job Skills:

• Bachelor’s degree in marketing and other related courses.


• Proven experience as a Social Media Manager.


• Experience in developing social media content and strategies.


• Good Knowledge of content management systems.


• Full understanding of SEO and social media.


• Outstanding copywriting abilities.


• General understanding of web designs.


• Great verbal and written communication skills.


• Strong time management skills, problem-solving skills, and decision-making capabilities.


• A keen eye for details with respect to content and strategy.