Social Media Manager - Braze
New York City, NY
About the Job
At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.
We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.
To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.
If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.
WHO YOU ARE:
We’re looking for an experienced social media expert who will blend creativity, brand expertise, and data-driven best practices to elevate the organic social media strategy for Braze, execute that strategy, experiment with new ideas, and then measure and report on success. This position plays a critical role in shaping how the Braze brand is perceived and understood in the customer engagement market, and is a vital part of shaping conversation and interaction in the overall marketing technology space.
Reporting to the VP of Corporate Marketing, this role will proactively identify compelling stories and content that align with the company goals, and then work diligently to ideate, build and execute platform-specific content across social media channels, specifically LinkedIn, X, Instagram and YouTube. You’ll be responsible for day-to-day community management on those social media channels, including content creation, posting and scheduling content, managing conversations between followers, amplifying relevant executive/partner/customer/industry content, and reporting/analyzing the results to optimize engagement. You will execute organic social media campaigns, grow our presence in key channels, and play a critical role in coordinating design resources for content. You’ll coordinate with teams across Marketing (Brand, Product Marketing, External Communications, Community, Global Events, Demand Generation, etc.) and our People and Social Impact teams, and partner closely with Digital Marketing on a cohesive strategy across paid and organic social. You will be immersed in the marketing technology and customer engagement industry and be excited to grow and evolve our social channels as a resource and inspiration for customer engagement professionals.
The ideal candidate is proficient in video and photo editing, can leverage tools like Canva and Figma, and is passionate about using innovative, out-of-the-box, and creative ways to tell Braze stories and amplify content and conversations.
RESPONSIBILITIES:
- Serve as a primary storyteller for Braze across social channels by building a deep understanding of our mission, products, culture, and values to create captivating content.
- Create and implement a comprehensive organic social content and campaign strategy that aligns with both company and marketing-specific goals.
- Ideate, produce, and manage the creation of a range of content for social channels, including video, animation, static images, carousels, polls, and creative copy posts.
- Oversee and maintain a social content calendar, ensuring timely production and delivery across existing channels.
- Lead social exploration and expansion into emerging platforms, such as TikTok and Threads
- Collaborate closely with paid social and digital marketing team on holistic strategy, and help influence paid social strategy especially as it pertains to boosted posts.
- Establish strong partnerships across Marketing, Communications, and Brand teams to identify potential content creation opportunities.
- Partner with stakeholders across Marketing and the Braze organization to proactively build comprehensive social media plans and content for various launches, programs, partnerships, etc. Should be comfortable owning social components for a project and proactively obtain the information and assets needed to executive the strategy.
- Collaborate with cross-functional stakeholders to produce and publish social-first content on LinkedIn, Twitter, and YouTube.
- Work closely with the design team to create visually appealing content that effectively communicates our brand.
- Stay up-to-date on industry trends and relevant platform updates.
- Monitor reactions to Braze content across all social media platforms, responding to comments and messages from followers, as appropriate.
- Amplify relevant content from executives, partners, customers, industry thought leaders, etc.
- Act as the first line of defense in monitoring for any potential negative content on social channels through active social listening.
- Increase followers and drive engagement with target Braze audiences.
- Create a thoughtful employee social advocacy strategy that leverages existing or new tools, social content, and a solid fan base of employees to amplify content.
- Measure and analyze the performance of social content, utilizing data to optimize our content strategy and drive continuous improvement.
REQUIREMENTS:
- A minimum of 6 years of professional experience dedicated to social media marketing, preferably in a B2B tech environment, ideally with experience in marketing or customer experience technology.
- Strong project management skills and a proactive approach to managing social media campaigns and initiatives.
- Self-starter with the ability to work fast, collaborate effectively with multiple stakeholders, and proactively raise the bar creatively.
- Exceptional written and verbal communication skills, with the ability to craft compelling social media content and messaging that is both channel specific/appropriate and fits brand tone, voice and personality.
- A blend of data-driven and creative mindset – someone who can use analytics and insights to optimize social media strategies and drive results, while also taking risks, experimenting with new ideas and thinking outside the box.
- A collaborative and inclusive nature, along with the ability to coordinate efforts and foster alignment across various teams and stakeholders.
- Proficient in video and photo editing, and can leverage tools like Canva and Figma
- Knowledge of social media management and social advocacy tools such as Sprout Social and Dynamic Signal
For candidates based in the United States, the pay range for this position at the start of employment is expected to be between between $102,000 and $114,750/year with an expected On Target Earnings (OTE) between $120,000 and $135,000/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, Braze offers full- and part- time employees a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that all Braze employees own a piece of our company.
WHAT WE OFFER
Details of these benefits plan will be provided if a candidate receives an offer of employment. Benefits may vary by location.
From offering comprehensive benefits to fostering flexible environments, we’ve got you covered so you can prioritize work-life harmony.
- Competitive compensation that may include equity
- Retirement and Employee Stock Purchase Plans
- Flexible paid time off
- Comprehensive benefit plans covering medical, dental, vision, life, and disability
- Family services that include fertility benefits and equal paid parental leave
- Professional development supported by formal career pathing, learning platforms, and tuition reimbursement
- Community engagement opportunities throughout the year, including an annual company wide Volunteer Week
- Employee Resource Groups that provide supportive communities within Braze
- Collaborative, transparent, and fun culture recognized as a Great Place to Work®
ABOUT BRAZE
Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.
Braze is proudly certified as a Great Place to Work® in the U.S., the UK and Singapore. We ranked #3 on Great Place to Work UK’s 2024 Best Workplaces (Large), #3 on Great Place to Work UK’s 2023 Best Workplaces for Wellbeing (Medium), #4 on Great Place to Work’s 2023 Best Workplaces in Europe (Medium), #10 on Great Place to Work UK’s 2023 Best Workplaces for Women (Large), #19 on Fortune’s 2023 Best Workplaces in New York (Large). We were also featured in Built In's 2024 Best Places to Work, U.S. News Best Technology Companies to Work For, and Great Place to Work UK’s 2023 Best Workplaces in Tech.
You’ll find many of us at headquarters in New York City or around the world in Austin, Berlin, Chicago, Jakarta, London, Paris, San Francisco, Singapore, Sydney and Tokyo – not to mention our employees in nearly 50 remote locations.
BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER
At Braze, we strive to create equitable growth and opportunities inside and outside the organization.
Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.
We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you.
Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.