Social Media Manager - Complete Care at Hyattsville LLC

Now Hiring: Social Media Manager - Mid-Atlantic

At Complete Care, our residents hold a special place as cherished members of our extended family. We take pride in being a sanctuary where individuals in our community can discover compassionate support along their health journey. Our team is committed to providing exceptional care and support to our residents, ensuring they feel valued and respected every step of the way.

Job Description Social Media Manager:

The Social Media Manager will work alongside the Corporate Marketing team to manage and produce social media marketing content for multiple long-term healthcare facilities.  Reporting to the Senior Vice President of Marketing, this position will focus on growing the digital presence of our Mid-Atlantic facilities and collaborate with other marketers to ensure brand consistency, in addition to leveraging professional and community resources for lead generation. Ideal candidates will be creative, strategic, detail-oriented, and able to meet deadlines.

 Qualifications Social Media Manager:

• Healthcare experience preferred.
• Creative, organized, efficient, proficient multi-tasker with strong attention to detail
• Team player who can lead and motivate individuals
• Excellent written and verbal communication skills
• Minimum of 2 years of experience in Social Media Management/Social Media Content Creation
• Proficient in Meta Business Suite or other content scheduling, Photoshop/ other photo editing software like Canva

RESPONSIBILITIES Social Media Manager:

• Develop, implement, and manage social media strategy
• Plan, create, publish, and share new content across multiple social medica platforms – including Facebook, Instagram, TikTok and LinkedIn
• Manage WhatsApp communication (chats) per facility to facilitate authentic, personalized content.
• Edit photos using Lightroom, Photoshop, or other editing software
• Create editorial calendars for content in coordination with Marketing
• Design and edit designs and layout in Canva or Adobe Creative Suite
• Utilize current social media trends, best practices and technology within Meta Business Suite
• Monitor customer comments and feedback and ensure reputation management policies are in place
• Monitor Google Reviews for the centers in the region and respond/escalate as needed
• Monitor reach and create campaigns to increase followers and engagement
• Track marketing results, produce monthly analytical reports to reflect achievement of marketing objectives and target goals
• Attend on-site events, as requested, to capture content to be used in social media campaigns

Complete Care at Hyattsville is an equal opportunity employer.