Social Media Manager - The Dallas Express

Location: Dallas, TX

About Us:

Dallas Express is an up-and-coming media organization committed to providing insightful and compelling content to our audience. We pride ourselves on our dedication to truth and engaging storytelling across various social media platforms.

Job Description:

We are seeking a talented and experienced Social Media Manager to join our team. The ideal candidate will have a proven track record of growing a following for media outlets, a strong network of content creators, proficiency in social media analytics, and excellent Excel skills.

Responsibilities:

• Develop and implement social media strategies to increase engagement, followership, and brand awareness across multiple platforms, including but not limited to Facebook, Twitter, Instagram, YouTube, and emerging platforms.

• Create and curate high-quality, engaging content that resonates with our target audience while aligning with our organization's values and editorial standards.

• Cultivate and manage relationships with content creators, influencers, and partners to amplify our message and reach new audiences.

• Monitor social media trends, audience behavior, and competitor activity to inform strategy and identify opportunities for growth.

• Analyze performance metrics and KPIs to track the success of campaigns, optimize content, and drive continuous improvement.

• Generate regular reports and insights using Excel and other analytics tools to inform decision-making and demonstrate ROI to stakeholders.

• Stay up-to-date with the latest developments in social media technology, algorithms, and best practices to ensure our organization remains at the forefront of digital innovation.

Requirements:

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.

• Proven experience managing social media accounts for media outlets or organizations.

• Demonstrated ability to grow and engage a large social media following.

• Strong network of content creators, influencers, and partners within the media space.

• Proficiency in social media analytics platforms (e.g., Facebook Insights, Twitter Analytics, Google Analytics) and Excel.

• Excellent written and verbal communication skills, with a keen eye for detail and storytelling.

• Creative thinker with the ability to generate innovative ideas and solutions.

• Strong organizational skills and the ability to multitask in a fast-paced environment.

Benefits:

• Competitive salary and benefits package.

• Opportunity for professional growth and development.

• Collaborative and dynamic work environment.