Social Media Manager - Queens University of Charlotte

Summary: The social media manager leads all social media efforts across the Queens University of Charlotte flagship channels and is responsible for posting, scheduling and creating content; developing and analyzing social media metrics; and setting the overall social media strategy in alignment with university priorities. This person will be a key player in elevating the Queens brand and marketing the university to various stakeholders. This person will also lead a collaborative effort with channel managers across campus to leverage social platforms and storytelling by building a unified brand presence and engagement. A strong understanding of brand voice and the ability to tailor communication according to marketing objectives and channels is also required.

Due to the nature of this role, this position would require mostly in-person work at the Queens University campus in Charlotte, North Carolina.

The Social Media Manager reports to the Director of Marketing. This position is exempt from provisions of the Fair Labor Standards Act (FLSA) and is not eligible to earn overtime pay or compensatory time off for additional hours worked. This position is not eligible for visa sponsorship.

Essential Duties and Responsibilities include:

• Develop a social media strategy in support of university priorities.
• Work both independently and with the Office of Marketing and Communications teammates to create engaging content for all institutional social media channels (LinkedIn, Facebook, Instagram, Twitter, TikTok, and other emerging platforms) including videos, photos and graphics.
• Cultivate audience connections by responding to comments as appropriate and engaging with users via social media platforms.
• Direct campus-wide social media efforts by coordinating with campus account owners and act as a resource for best practices to help guide partner content. 
• Maintain social media content calendar to organize work and keep Office of Marketing and Communications team informed of content opportunities.
• Attend events as needed to capture content, including occasional weekends or evenings.

Non-Essential Duties:

• Other duties and special projects may be assigned to meet department and University needs.

Experience, Knowledge and Skills Required:

• At least 2-3 years of experience planning, creating, and delivering social media content (e.g., Twitter, Facebook, Instagram, TikTok, LinkedIn, and emerging platforms) – and evaluating performance to drive future content.
• Superior written and verbal communication skills.
• Ability to fully capture a brand voice/messaging through written and visual content and then display that through social channels.
• Demonstrated experience with or ability to learn Sprout Social.  
• Staying on top of social media trends and applying that knowledge to their own work.
• Demonstrated commitment to data-driven decision-making, including effective analytical skills and proven results in achieving objectives and goals.
• Proven attention to detail, ability to establish priorities and meet project deadlines, with strong follow-up and follow-through to completion.
• Ability to problem-solve and troubleshoot a variety of issues and the wisdom to escalate issues when warranted.
• Proficient in computer and office software (Outlook, Word, Excel, Microsoft Office).
• Basic proficiency with design tools such as Canva or Adobe Creative Suite is a plus.
• Experience with photography and videography equipment and best practices is a plus.
• Experience with social listening tools is a plus.
• Ability to work effectively in a diverse campus community, including faculty, staff, students, and vendors.
• Self-motivated and proven ability to demonstrate initiative.

Application Process
Does this sound like a good fit? Click on the green “I’m interested” button and submit:

1. A cover letter addressing the position qualifications and experience
2. Current résumé
3. Salary requirements
4. Contact information for three professional references.

Applications received by March 29, 2024 will receive first consideration. Queens will continue to accept applications until the position is filled.

About Queens University of Charlotte

Located in the heart of the nation’s second-fastest-growing metropolitan area, Queens University of Charlotte leverages the city’s diverse and thriving environment as an extended classroom. Nationally recognized for undergraduate programs in international and interdisciplinary education, Queens blends the best of liberal arts learning with professional preparation and community engagement. Focused on supporting success for diverse learners, faculty build close and collaborative relationships with students and help them build intentional and individualized roadmaps for flourishing at Queens and beyond. At the graduate program level, the University offers innovative educational experiences that help learners advance professionally and retool for new opportunities. Our environs afford faculty myriad opportunities to advance their own professional growth and teaching and research interests by collaborating with vibrant industry, non-profit, and community organization sectors.

Because of our history of innovation and our legacy of strong leadership, Queens is positioned to be among the new forerunners of American higher education. This is a defining moment for Queens. While other institutions are focused on sustaining and surviving, we are thinking much bigger.

Institutions that understand what is needed and are willing to reimagine what is possible can position themselves to thrive and strengthen their market position after the pandemic with innovative approaches that are deeply connected to the world and its greatest challenges.

By 2030, Queens aspires to become the leading, private, national university of Charlotte with deep, meaningful, and reciprocal connections to the needs of our local community and economy; inventive and multidisciplinary academic programs that are connected to the world’s most pressing challenges and biggest areas of opportunity; a fully connected, integrated, and innovative set of experiences that support holistic wellness and wellbeing; a culture of continuous improvement and investment that enables faculty and staff to flourish and achieve their full potential; and a comprehensive approach to diversity, equity, and inclusion that begins on campus and radiates throughout the community.

Benefits

Queens offers comprehensive benefits to eligible employees, including: medical, dental and vision insurance, domestic partner benefits, a 403b retirement plan, with two options (pre-tax or post-tax (Roth) contributions) with a generous match, vacation and generous paid holidays, tuition remission and tuition exchange, Queens-paid life insurance, supplemental life insurance, dependent life insurance, accidental death and dismemberment insurance, disability insurance, flexible spending accounts (medical, dependent care, Health Savings Account), sick leave and long-term disability leave, paid parental leave, FMLA leave when eligible, reduced cost meals at Morrison Dining Hall, employee assistance program (EAP), free access to the Levine Center, wellness programs. In addition, employees may choose benefits such as pet insurance, critical care insurance and legal assistance.

Queens University of Charlotte is an equal opportunity employer and is firmly committed to supporting and celebrating all forms of diversity. Queens does not discriminate on the basis of race, color, gender, sex (including pregnancy, childbirth and conditions related to pregnancy or childbirth), sexual orientation, gender identity or expression, religion, age, national origin, disability, political beliefs, veteran status, genetic information or any characteristic protected by law in the administration of its educational and admissions policies, scholarship and loan programs, athletic programs, employment and hiring policies, or other University-administered programs.

Any individual with a disability who needs any reasonable accommodation under the Americans with Disabilities Act to apply for a position or otherwise to participate in Queens' job search/selection process should contact the Assistant Vice President of Human Resources at 704.337.2222.

Physical Requirements (with or without reasonable accommodation) require ability to

• Remain in a stationary position, most of the time.
• Exchange accurate information with students, faculty and staff, frequently.
• Read reports, create presentations, use a computer system, most of the time 
• Communicate with students, faculty and staff, most of the time. 
• Write, type, and use the computer, telephone, copier, and other office equipment systems, most of the time. 
• Move about inside the workspace to access resources and office equipment, and attend meetings across campus, regularly. 
• Exert moderate force to move objects, occasionally. 
• Think critically, concentrate on the task at hand, and respond quickly to changes in conditions, most of the time.

Work Conditions 

• Must be able to work in office environment while having contact with students, faculty staff, parents, vendors on any given day.
• Work has deadlines, multiple interruptions, high volume and can be stressful. 

Nothing in this job description restricts the university’s right to assign or reassign duties and responsibilities to this job at any time; this description reflects the university’s assignment of essential functions, it does not proscribe or restrict the tasks that may be assigned; this job description is subject to change at any time.