Social Media Manager - ITAC Solutions

Do you have experience leading strategic initiatives on platforms like Facebook, Instagram, and YouTube to optimize ROI and campaign effectiveness? We are working on an exciting Paid Social and Video Advertising Manager for a Firm in Birmingham, AL. Help drive the company’s marketing success by managing and innovating its paid social and video advertising strategy, which is pivotal in shaping the brand’s digital footprint. Apply below to spearhead impactful campaigns and propel marketing efforts forward!

Benefits and Extras: Opportunities for a bonus and flexible schedule.

Compensation : $60-65k/year

What you’ll be doing:

• Manage paid social media and video advertising campaigns from conception through execution.
• Oversee all campaign elements and implement audience targeting methods (custom, lookalike, in-market, and remarketing, etc.).
• Demonstrate profound expertise in Meta platforms (Facebook/Instagram Ads Manager) and Google Ads Video.
• Evaluate campaign performance using tools like Google Analytics 4 (GA4) and prepare detailed reports with insights and improvement recommendations.
• Implement advanced tracking systems and conduct A/B testing to optimize ad performance and meet campaign objectives
• Strategically allocate and manage budgets across multiple campaigns to maximize ROI.
• Collaborate with the Marketing Team to integrate paid social and video campaigns with overarching marketing strategies, ensuring alignment with the brand’s vision.

What you’ll need to be considered:

• Minimum 5 years of professional experience managing paid social media and video advertising campaigns.
• Mastery of Facebook Ads Manager, Instagram Ads Manager, and Google Ads Video.
• Ability to interpret data, identify trends, and make data-driven decisions.
• Experience executing strategies to drive business outcomes.
• Familiarity with Microsoft Office and Google Workspace products

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