Social Media and Creative Specialist - YMCA of Greater Kansas City

Overview

The Digital Communications Specialist is responsible for digital communications and content for web, email marketing and social media.

Hiring range $54,000 - $60,000

Benefits Include:

• Competitive Benefits Package
• Y Retirement Plan
• Free YMCA Membership
• Leadership Development Opportunities and Professional Development

OUR CULTURE:  The YMCA of Greater Kansas City’s mission and core values are brought to life by our culture. It’s who we are, who we aspire to be and how we show up every day. We are cause-driven. We don’t just show up, we show up with purpose. We are welcoming: we are open to all. We are a place where you can belong and become. We are genuine: we value you and embrace your individuality. We are hopeful: we believe in you and your potential to become a catalyst in the world. We are nurturing: we support you in your journey to develop your full potential. We are determined: above all else, we are on a relentless quest to make our community stronger beginning with you.

Responsibilities

• Create and manage association social media accounts.
• Execute a social media calendar that supports all marketing efforts and supports association goals.
• Monitor and participate in social media engagement and conversations, including online social influencers (internal and external) to ensure optimal Y messaging.
• Monitor and respond to online reviews.
• Recommend and create innovative social media and online marketing and communication programs based on YMCA and stakeholder goals.
• Develop and execute creative for marketing and communications campaigns, association and center needs.
• Develop creative assets, including graphics, videos, and multimedia content for print, digital, and social platforms.
• Photographer for department; capture high-quality, visually compelling images to support projects, events and associate portraits.
• Develop, create and publish compelling content for electronic and digital communications, including social media and association campaigns for ongoing marketing initiatives.
• Support content for: email marketing, website, blogs, app and SMS.
• Develop and maintain processes/workflows that ensure timely and consistent engagement and dissemination of information through digital channels.
• Support monitoring and updating YMCA website and other online platforms to ensure accuracy, relevance, fresh content, and positive user experience.
• Update as needed center business listings
• Work with and support a digital ad agency to implement tracking and measurement for online brand engagement efforts and report on results.
• Develop best practices for social media engagement and deliver training for YMCA centers
• Ensure that creative, social and digital communications meet Y brand standards.
• Support other marketing and communications team efforts and events.

Qualifications

• Bachelor's degree from an accredited college or university or the equivalent combination of education and experience in Journalism, English, Advertising, Design or a related field.
• Two years’ experience in advertising, creative development, social media management, communications, marketing or online media.
• Proven social media execution from concept to execution.
• Excellent written and oral communications, including writing and editing for online audiences.
• High-level of social and online media understanding, trends and best practices.
• Multimedia experience and understanding of how multimedia marketing efforts are supported online.
• Previous experience working with a web CMS (i.e. Drupal, WordPress, etc.)
• Works effectively with people of different backgrounds, abilities, opinions and perceptions.
• Ability to work in a fast paced environment with a flexible schedule, including some late evenings and weekends.
• Ability to travel within the greater Kansas City area.
• Video editing experience, HTML experience and executing and creating podcasts preferred.
• Previous experience working with hosted email delivery systems preferred (Emma, Constant Contact, MailChimp or similar).
• Canva, Adobe (Photoshop, InDesign), experience preferred.
• Google Analytics experience preferred.