Social Media Copywriting Specialist

Reports to Social Media Marketing Director

The Social Media Copywriting Specialist is passionate about copywriting, building brand awareness, and coordinating marketing campaigns. The social media team at Word on Fire is fast-paced and collaborative, balancing between their focus on projects and being able to quickly pivot to high priority items. The Social Media Copywriting Specialist will be a self-starter, capable of owning select campaigns from start to finish. The position will have a heavy emphasis on writing social media post text, captions, and video descriptions. Energy and attitude are as important as the technical copywriting skills required.

Location: Irving, TX

Employment Type: Full-time

Responsibilities

• Write compelling post text, captions, and video descriptions for content across social media platforms (Facebook, Instagram, Twitter/X, and YouTube)

• Maintain Word on Fire and Bishop Barron’s voice and tone in all text

• Project manage social media campaigns from inception to publication

• Assist with proofreading and copyediting social media and other sales and marketing campaign texts

• Request social media graphics from the Design Team

• Review Word on Fire video content and request social media assets from the Production Team, such as video clips

• Collect all social media assets, ensuring timely delivery; compile and package the assets for posting across social media channels

• Meet deadlines for posting content to Word on Fire and Bishop Barron’s branded social media accounts

• Monitor the performance of social media posts for engagement, growth, demographics, reach, and impression analytics in order to develop new strategies to optimize posts, grow views, and increase engagement; compile insight reports as needed

• Review social media campaigns written by the marketing team to ensure all social media posts are following best practices and branding and voice guidelines

Requirements

• Commitment to the mission of Word on Fire

• Familiarity with Bishop Barron, Word on Fire, the Bible, Catechism of the Catholic Church, and magisterial teachings of the Catholic Church

• Strong copywriting skills with 2 years of copywriting experience in a professional setting

• High attention to detail, especially with textual content

• Highly creative and driven to explore new social media trends and ideas

• Ability to quickly learn new technical skills

• Willingness to be on call occasionally in the evenings, on weekends, and over holidays in case of urgent and unexpected requests

Desired Qualifications

• An appreciation for the beauty and dignity of the Word on Fire brand

• Proficiency in Google Suite

• Ability to multitask on several projects and marketing campaigns during a given day

• Ability to accomplish tasks quickly and manage time efficiently 

• Exceptional communication skills, team-oriented

Mission

Word on Fire Catholic Ministries is a nonprofit global media apostolate that supports the work of Bishop Robert Barron and reaches millions of people to draw them into—or back to—the Catholic faith.

Word on Fire is founded upon and intent on prioritizing its Catholic religious mission and principles above all else. Word on Fire's religious mission may therefore require that it make employment decisions based on an individual's religion and adherence to the principles of the Catholic Church.

Employee Benefits

Word on Fire offers its team members a robust benefits package that includes:

• Competitive compensation

• Work-from-home Wednesdays and up to 20 additional work-from-home days throughout the year

• Several 100% Word on Fire-paid insurance benefits: life, short-term disability, and long-term disability

• Other insurance benefits: medical, dental, vision, HSA, FSA, accident, critical illness, and hospital indemnity

• A retirement plan with a 3% target employer contribution

• Generous paid time off and paid holidays

• Paid parental leaves at 100% of base salary

• Access to Word on Fire’s incredible wealth of content and resources and more!