Social Media Coordinator - Iowa 80 Truckstop
Walcott, IA
About the Job
Description
Be more than just a number!
Join our family-owned company celebrating 60 years of growth and stability in 2024.
Enjoy a great work culture offering flexibility and advancement opportunities!
The Social Media Coordinator will develop and execute a comprehensive social media strategy to enhance brand awareness, engage with our audience, and drive traffic to our digital platforms. This role requires a creative and analytical mindset to create compelling content, monitor social media trends, and measure the effectiveness of campaigns. The ideal candidate will have a deep understanding of various social media platforms, excellent communication skills, and the ability to work collaboratively with cross-functional teams to achieve business goals.
Responsibilities
Requirements
Benefits
Iowa 80 Group, Inc. is committed to providing a safe work environment. We require pre-employment drug tests, background checks, and random drug testing for employees.
This is an on-site position and not remote. Iowa 80 is unable to sponsor a Visa.
#hc151596
Be more than just a number!
Join our family-owned company celebrating 60 years of growth and stability in 2024.
Enjoy a great work culture offering flexibility and advancement opportunities!
The Social Media Coordinator will develop and execute a comprehensive social media strategy to enhance brand awareness, engage with our audience, and drive traffic to our digital platforms. This role requires a creative and analytical mindset to create compelling content, monitor social media trends, and measure the effectiveness of campaigns. The ideal candidate will have a deep understanding of various social media platforms, excellent communication skills, and the ability to work collaboratively with cross-functional teams to achieve business goals.
Responsibilities
- Plan and execute social media, video and other digital advertising campaigns across various platforms.
- Build, maintain, and grow Company social media presence and effectively execute social media strategy as planned.
- Measure and report performance of all digital marketing campaigns and assess against goals.
- Identify trends and insights and optimize spend and performance based on the insights.
- Present trend and performance data to internal management and team.
- Brainstorm new and creative growth strategies both individually and as a group.
- Plan, execute, and measure experiments and conversion tests.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Analyze conversion points and user funnels, as appropriate.
- Present trend and performance data to internal management and team, along with recommendations to improve.
- Collaborate with co-workers, internal management, and external vendor partners as needed.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Conduct and evaluate customer research, market conditions and competitor data.
- Develop and adhere to a social media / digital marketing budget.
- Assist with annual Jamboree, trade shows, and other special events on and off-site.
- Suggest, write, and edit articles for the company newsletter.
- Maintain and utilize Company equipment and social media platforms with the utmost respect and consideration.
- All other assigned tasks assigned to employee by manager.
Requirements
- 4-year degree in Marketing/Business or Communications
- 1-2 years of experience in social media marketing
- Creative and analytical mindset
- Excellent communication skills
- Ability to work collaboratively with cross-functional teams
- Experience creating compelling content
- Deep understanding of various social media platforms
- Knowledge of social media trends
- Experience measuring the effectiveness of campaigns
Benefits
- Paid EVERY FRIDAY!
- Flexible schedules
- Job Security
- Overtime is available!
- Employee discounts on food, merchandise, AND FUEL!
- Career Development Training
- Gain financial security with a 401K plan with company contribution.
- Health Insurance - Dental Insurance - Life Insurance
- Flex Spending and Dependent Care Accounts
- Paid Vacation
- Profit Sharing
- Tuition Reimbursement/Educational Assistance up to $1,500 a year!
Iowa 80 Group, Inc. is committed to providing a safe work environment. We require pre-employment drug tests, background checks, and random drug testing for employees.
This is an on-site position and not remote. Iowa 80 is unable to sponsor a Visa.
#hc151596
Source : Iowa 80 Truckstop