Social Media Coordinator - Graspa Group

Position Title: Social Media Coordinator

Department: Marketing

FLSA status: Exempt

Summary:

We are looking for a talented social media coordinator who lives and breathes social. This means you love everything about Instagram, Facebook and Tik-Tok and know how to create and maintain a strong online presence. This SMC role will help implement our online marketing strategies through our different social media accounts. The SMC is a tech-savvy professional with an interest in communicating with clients through online channels. The SMC will help develop original content and suggest creative ways to attract more customers and promote our brands. Ultimately, he/she should be able to increase web traffic and customer engagement metrics aligned with broader marketing strategies.

Essential Duties and Responsibilities

• Ability to write for a number of different deliverables: social media posts, emails, social strategies and the occasional press release.

• You will design posts to sustain readers curiosity and generate buzz around new products and specials
• Able to understand marketing KPI's while adhering to budgets and timelines for projects.

• Understanding social media metrics per platform; ability to monitor and analyze results as well as incorporate learnings into content strategy.

• Stay up to date with changes in all social platforms ensuring maximum effectiveness.
• Facilitate online conversations with customers and respond to queries.
• Report on online reviews and feedback from customers and fans.
• Develop an optimal posting schedule, considering web traffic and customer engagement metrics
• Suggest new ways to attract prospective customers, like promotions and competitions

Additional Responsibilities

• Good personal communicator. Able to communicate in a timely and effective manner.
• Conscientious, thorough, passionate, compassionate, caring, good sense of humor.
• Acts independently to improve and increase skills and knowledge.
• Demonstrates personal strengths and areas for professional improvement.
• Shares news, knowledge, innovations and best practices with others.
• Demonstrates a willingness to learn from others.
• Unafraid of constructive criticism and open to making changes.
• Positive, upbeat, good energy; involved, engaged team player.

Knowledge, Skills and Abilities

• Proven work experience as a Social media coordinator in Hospitality Industry
• Expertise in social media publishing platforms and email platforms such as (Later, MailChimp, Hootsuite)
• Basic photo and video skills
• Familiarity with online marketing strategies and marketing channels
• Ability to gasp future trends in digital technologies and act proactively
• Excellent communication skills
• Multitasking and analytical skills
• BS degree in Marketing, New media or relevant field

PLEASE APPLY ONLY IF ALL REQUIREMENTS ARE MET!

Disclaimer

The statements contained herein reflect general details as necessary to describe the principle functions of any position, the level of knowledge and skill typically required, and the general scope of responsibility, but should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned including work in other functional areas to cover absences or relief, to equalize peak work periods or otherwise to balance the work load, gain additional experience to further the individual's professional development. Equal Opportunity Employer: It is Graspa Consulting's policy to recruit, hire, train, and promote in all job titles without regard to race, color, religion, sex, gender, national origin, ancestry, physical or mental disability, age, medical condition, marital status, military service, sexual orientation, or any other basis protected by law.