Social Media Coordinator & Content Creator - Villatel

POSITION SUMMARY:

Villatel is looking to expand our team of superstars to include a talented Social Media Coordinator & Content Creator who will work hand in hand with our lean-yet-supreme creative team to take our social media reach and brand awareness to the next level!

JOB RESPONSIBILITIES:

• Collaborate with our Social Media Manager and Creative Director to create on-brand, culturally relevant content (paid and organic) for Villatel’s two brand handles across Instagram, Facebook, LinkedIn, and TikTok.
• Create original content tailored for each platform, including but not limited to videos, images, GIFS, and copy. Note: Reels comprise 90% of Villatel’s content; proficiency in Reels creation is required.
• Routinely visit our Florida resorts and accommodations in Orlando, Davenport, Kissimmee, and Melbourne Beach to capture footage and photos for use within social posts.
• Collaborate with in-house or freelance designers to design original posts, as needed.
• Help to vet and manage influencer partnerships, including ensuring that the influencer content is on-brand, monitoring its performance, and posting/ reposting content on our O&O social channels.
• Plan, build, and maintain our social marketing calendar, including identifying important dates and events, and aligning our content accordingly.
• Perform research on market/ cultural/ platform trends and audience preferences.
• Develop a strategic content roll-out plan; publish and/or schedule social posts accordingly.
• Oversee cross-platform community management, including communicating with followers and/or fans by responding to inquiries in comments and DMs.
• Establish KPIs for organic performance; analyze key metrics to measure audience engagement and sentiment; collect and share learnings & takeaways.

QUALIFICATIONS:

• 1-3 years of experience in social media content creation/ management
• Degree in marketing, writing, English, or related field
• Proficient in social media platforms, including best practices for content creation, cadence, and publishing
• Excellent verbal and written communication skills to aid in community management and influencer management
• A passion for creativity and crafting engaging content
• Skilled in platform analytics and collecting learnings from key data
• Excellent research skills and an ability to identify social media, market, and cultural trends
• Time management skills and an ability to meet deadlines
• A hands-on work ethic and a willingness to adapt to new processes and creative workflows from the ground up
• Next-level ambition and a drive to maximize creativity and generate results

Why work at Villatel? We love, love, love vacations. For ourselves, sure (don’t get too excited). But more importantly, for the tens of thousands of guests that visit us each year looking to have the most incredible experiences of their lives. Our mission? Exceed their expectations every single time—by offering the most FUN, adventure-packed, and spacious accommodations with premium service.

What’s cool about us is that we simultaneously build, design, maintain, and service all of our accommodations. So, we don’t just hope our resorts and guest experiences are up to snuff. We actively make them as incredible as we can—by owning every step of the process.