Social Media Coordinator - Fabio Viviani Hospitality Group

About Fabio Viviani Hospitality

Fabio Viviani Hospitality (FVH) was founded by Fabio Viviani, who has harbored a passion for food since his childhood in Florence, Italy. By the time he was 27, he operated two nightclubs and five restaurants. In 2005, Fabio moved to California, where he opened his first US-based restaurants. 

Since then, Fabio and the  FVH team have continue to grow in the hospitality industry opening a multitude of different concepts around the country, launched casino brand and partnered with hotels, created event spaces, a dessert concept and there is more to come!

Fabio is well known as the fan favorite on season 5 & 8 of top Chef and continues to be a recurring guest on national television shows.

We are seeking a highly creative Social Media Coordinator to bring our brand to life through innovative strategic social media marketing. This position is located in NW Suburbs and Chicago.

You have a strong sense of aesthetics and an eye for visually appealing content. You excel at sourcing, organizing, and curating content that aligns with the brand's visual identity. You're skilled at writing engaging, on-brand captions and posts that resonate with the audience. Creativity and attention to detail are your strengths, and you're adept at managing multiple content streams while staying on top of trends. You work well in a team environment, collaborating closely with other team members to bring your ideas to life.

Key Responsibilities:

• Creative Content Development: Help generate engaging and relevant content for social media channels, including posts, images, videos, and other multimedia formats. This involves brainstorming creative ideas, writing compelling copy, and sourcing or creating visual assets. 
• Visual Asset Creation: Source or create visually captivating assets (photos, long form/short form videos, and UGC) to accompany posts, ensuring a cohesive look and feel that aligns with brand guidelines.
• Photography: Coordinate and execute photoshoots and content sessions at venues.
• Creative Coordination: Work alongside photographers and videographers to ensure high-quality visual production and execution of creative ideas.
• Content Calendar Management: Help maintain a well-organized content calendar to ensure timely and consistent posting, while balancing creativity with strategic intent.
• Social Media Strategy: Assist in creating & implementing a comprehensive social media strategy aligned with the overall marketing goals and brand objectives. This includes identifying target audiences, selecting appropriate platforms, and defining KPIs to measure success. Track and analyze KPIs to evaluate the effectiveness of social media efforts and inform future strategy decisions.
• Trendspotting: Stay ahead of the curve by monitoring social media trends, emerging platforms, and creative best practices, implementing fresh ideas to keep the brand relevant and dynamic. Stay up to date on industry trends, platform updates, and emerging technologies in the social media marketing space.
• Brand Storytelling: Bring our brand voice to life by writing compelling copy that reflects our identity and connects with our audience across various social media platforms. Ensure consistency in brand messaging, tone and visual identity across all social media channels. Adhere to brand guidelines and standards while adapting content to fit the unique characteristics of each campaign.
• Campaign Ideation & Execution:Plan, execute and optimize organic and paid advertising campaigns to increase brand visibility, reach target audiences, and drive desired actions such as website traffic, lead generation or product sales.
• Influencer Collaboration: Lead in identifying and building relationships with influencers, content creators, and brand advocates who can amplify the brand's reach through authentic partnerships.
• Community Management: Engage with followers through comments, messages, and interactive content (polls, quizzes, etc.) to foster a vibrant online community. Conduct research to gain insights into customer preferences, sentiment, and behavior. Use tools and techniques to monitor conversations, track brand mentions and gather feedback to inform marketing strategies.
• Creative Problem-Solving: Bring a solutions-driven mindset to every challenge, thinking outside the box to find innovative ways to communicate brand messages.
• Local travel time up to 40%.
• Other duties as assigned.

What You Will Bring:

• A strong passion for creativity and storytelling through social media.
• Strong understanding of email and text marketing.
• Strong understanding of SEO and SEM
• Knowledge of organic and paid growth strategies, including paid search, retargeting, and user tracking.
• Experience in campaign analytics and reporting.
• Able to manage multiple campaigns concurrently.
• 2+ years of experience in content creation and social media coordination.
• Proficiency with visual content tools (e.g., Canva, Adobe Photo Tools, CapCut) and video editing.
• Strong understanding of the unique creative dynamics of various social platforms (Instagram, TikTok, Facebook, & Google My Business.)
• Proficiency with social media account management tools (Hootsuite or other content planning software, Meta Business Suite, Meta Ad Manager, Google Ad Manager, TikTok Business Center, TikTok Ad Manager)
• Ability to write on-brand copy with attention to detail and brand voice.
• An eye for design and aesthetics that align with the brand identity.
• The ability to generate fresh ideas and think creatively about content and engagement strategies.

• Possess a sense of ownership and pride in work quality.
• Critical thinking and problem-solving skills.
• A collaborative mindset and excitement for teamwork within a fast-paced environment.

We strive to embrace what makes each one of us unique; we each have our own story, and there is only one YOU. We believe that celebrating and embracing this philosophy makes for a better world! Whether looking at our current staff or future team members, we believe that everyone has something to offer, and our employment practices reflect that. Whether by mandate or not, we never have and never will make our employment decision based upon race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. If you are passionate about food and hospitality, we may be the place for you!