Social Media & Content Manager - The Class by Taryn Toomey

The Class is a mindful wellness company with a global digital presence, and studio operations in NY and LA. Through a music driven practice we exercise the body to engage the mind. Through physical conditioning, we workout mental and emotional behaviors to create new tools for experiencing life. Founded in 2013 by Taryn Toomey, The Class is a wringing out, literally and figuratively, of the body, mind and soul. And it's fun! Headquartered in NYC, we are growing our passionate team as we continue to grow the scale and positive impact of The Class for people around the world. 

About the role: 

The Social Media & Content Manager will report to our Vice President of Marketing and will be responsible for the day-to-day management and execution of social media content, e-commerce marketing, and brand marketing needs. This candidate should possess a strong brand point-of-view, excellent writing skills, creative ingenuity, a strong background in social media, and an ability to think through strategic elements and tactics to make informed decisions. You will join a passionate, hard-working, and cross-functional marketing team that touches all parts of the company. This role is perfect for a self-motivated and highly creative storyteller who is excited about rolling up their sleeves and collaborating with others. The ideal candidate will have a genuine interest in wellness and the mission of The Class and be excited to join a fast-paced, brand-centric, growing company. This role is based in NYC and will join a hybrid remote and in-office culture with an expectation of 3 days per week in the office.

What you'll do:

• Manage, develop, and innovate all existing and new owned social media platforms, including Instagram, TikTok, Facebook, YouTube, and Pinterest

  • Develop an aligned brand position and content roadmap with insight and approval from the VP of Marketing and Chief Brand Officer 

  • Develop, plan & execute weekly social calendar across all organic social channels - including support for new launches & promotions 

  • Create, source, and post Instagram content daily

  • Own all aspects of TikTok content development, including production, filming, editing, captioning, and posting 

  • Possess strong content ideation skills and the ability to work resourcefully to capture and create assets for social media

  • Monitor and engage users, including managing comments, engaging with followers, and sharing and promoting UGC across all platforms

  • Be a subject matter expert on social media trends, proactively guiding content creation and strategy 

  • Utilize data analytics tools to track and analyze the performance of social media platforms and generate actionable insights to inform decisions  

  • Grow The Class’ social media presence and engagement 

  • Support brand partnerships and influencer initiatives

  • Work with Brand, Marketing, Content, Retail, and Creative stakeholders to develop thoughtful, compelling content that furthers brand initiatives and aligns with The Class’ brand identity

• Write compelling brand and marketing copy

  • Create and execute marketing content via push notifications, SMS, newsletters and all digital communications for brand and partnership initiatives 

  • Work with the Chief Brand Officer to learn and hone the brand voice, tone and key messaging for compelling delivery and brand consistency 

  • Materials may include, but are not limited to: emails, newsletters, website, Digital Studio platform, event collateral, etc.

• Support the site maintenance and marketing efforts to underpin the e-commerce business

  • Support the VP of Retail to manage content, creative, and reporting for retail marketing initiatives

  • Oversee Shopify’s site for visual merchandising, communication, and targeting (carousels, product listings, collections, navigation, etc.)

  • Create and launch content to support seasonal gift guides, campaigns, and product launches

  • Email marketing: includes custom emails, newsletters, and email flows (abandoned cart, purchase and review, etc.)

• A brand-centric storyteller obsessed with writing and community building 

• An excellent written and verbal communicator with stellar presentation skills

• Creative, scrappy, and resourceful

• A self-starter who is entrenched in social media and motivated to grow a brand 

• A strategic thinker with a marketing mindset

• An innate sense of digital, community, and authentic brand messaging 

• A roll-up-your-sleeves-and-jump-in approach to solving problems in a fast-paced, growth-minded environment

• Attention to detail & ability to multitask

• Ability to work from the NYC office 3 days a week 

What you've done:

• Minimum of 5 years of related social media/digital marketing/content strategy experience 

• A portfolio of work that demonstrates your writing and content creation skills in long and short format 

• Proven ability to uncover and implement emerging trends

• Worked in high-level content strategy and hands-on production 

• Experience working in fast-paced, founder-led, start-up environments 

• Video production experience—you’re intimately familiar with in-app creator tools across social platforms and know your way around a video editing software like Adobe Premiere

• Comfortability working with digital marketing and business tools including:

  • Klaviyo (email service provider) 

  • Shopify (e-commerce) 

  • Plann (social media)

  • Adobe Premiere Pro (social editing software)

  • SquareSpace (website content management) 

  • Asana (project management) 

  • Google docs/sheets/slides 

  • Keynote (presentations)

Salary: 

The approximate salary range for this position is $75,000–$95,000. The exact salary offered may vary based on job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education and training, business needs, and market demands. 

What we offer:

• Competitive salary and opportunities to grow in the company 

• Unlimited paid vacation policy 

• Flexible in-office/remote working environment with approximately 3 days in the office

• Medical, dental, vision, & 401K plan 

• Summer Fridays  

• A free digital subscription, studio attendance, and employee discounts on all retail products 

• A dynamic, creative, fun, and kind work environment centered around the method 

All your information will be kept confidential according to EEO guidelines.