Social Media and Content Creation Specialist - Yancey Bros. Co CAT

Who We Are:

From Georgia. For Georgia.  Since 1914 Yancey Bros. Co. has proudly served as the authorized Caterpillar equipment dealer for Georgia, providing our customers with the highest quality sales, parts and service.  From Caterpillar heavy and compact construction equipment to on-highway trucks, we remain committed to learning more about our customers, offering equipment and support to keep up with their changing needs.  This all starts with our greatest asset…our employees.

What You Will Be Doing:

The Social Media and Content Creation Specialist is responsible for developing and executing effective social engagements and creative designs and videography to increase brand awareness, engagement, and drive business growth. As a passionate storyteller, the role will create and execute social media strategies to attract new followers and increase engagement across all social channels. Additionally, the role will focus on the graphic and digital design work including video projects to support marketing initiatives.

Major Tasks, Responsibilities, and Key Accountabilities:

• Social Media: 
  • Develop and implement a comprehensive social media strategy aligned with overall marketing goals and brand identity informed by competitor research, platform determination, benchmarking, messaging, and audience identification
  • Create, edit and publish monthly editorial calendars unique to each social platform
  • Generate, edit, publish and share daily content (original text, images, video or HTML), most relevant to each social platform, that builds meaningful connections and encourages community members to take action
  • Create social content and campaigns including videos
  • Moderate all user-generated content, and support the moderation of user-generated content facilitated through customer contact employees, in line with social media community guidelines and engagement policies
  • Capturing and analyzing the appropriate social data/metrics, insights and best practices and act on the measured information
• Graphic Design and Videography: 
  • Working within the marketing team to set up a video content calendar and work on an overall brand video strategy
  • Work with the wider Marketing Team on the creative design for brochures, website, blog, promotions, campaigns, social media, recruiting, etc following the brand tone of voice guidelines
  • Plan and organize photography and videography
  • Take design briefs from conception to creation
  • Direct, shoot, edit and post-produce video content
  • Postproduction and editing of all photography and videography
  • Work collaboratively with other team members to ensure a consistent, integrated brand perception and visual identity.

Education/Experience:

• Bachelor’s degree in communications, marketing, news media, public relations or related field required
• Minimum of 3-5 years of proven work experience in social media marketing, graphics designer, or as a digital media specialist.

Required Qualifications/Skills:

• Displays in-depth knowledge and understanding of social media platforms (i.e. Sprout Social, Hubspot, etc.), their respective participants (Facebook, Twitter, Instagram, YouTube, etc.) and how each platform can be deployed in different scenarios
• Experience in community management with a strong understanding of content creation, follower growth, and engagement
• Ability to bring campaigns to life through storytelling and create an engaged community
• Self-directed and able to work independently, with the ability to pitch ideas and strategies to the executive team
• Excellent communication skills, both written and verbal with direct response copywriting experience
• Videography and photography experience
• Be highly creative and imaginative
• Have excellent interpersonal and communication skills
• Be highly self-motivated and well organized

Environmental Job Requirements:
Environment:

• Most of your time is spent sitting at a computer.   
• Willing to work in a climate-controlled environment with moderate noise levels and vibrations carried over from the shop. 

Physical:

• Will require appropriate Personal Protection Equipment to be worn in safety sensitive areas. 
• Occasionally lift, carry, and lower up to 15 lbs.

Travel:

• No travel required. 

Who We Are Looking For:

To be successful in this position you should have proven work experience in social media marketing or as a digital media specialist.  You should show strong skills in designing and implementing directly digital paid media programs and have the ability to bring campaigns to life through storytelling .  The ability to work independently and in a team environment are essential to this position as well.

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