Social Media Content and Community Manager - Digital Marketing Recruiters

Job Title: Social Media Content and Community Manager

Job Type: Full-Time

Location: United States (preferably CA, GA, or NY), Remote, M-F, Pacific Time

Restriction: This opportunity is for candidates residing in the United States

Compensation: $90,000 to $120,000 Annually + Benefits

The client, who runs a beverage business, is seeking a Social Media Content and Community Manager. The ideal candidate should have demonstrated expertise in developing brands for males aged 18-45 through social media marketing, strategy, content creation, community management, and analytics. The candidate must have tangible experience in organic and paid strategies, building a community of highly engaged followers, and driving social platform sales by leveraging visual and verbal storytelling, social listening, data analysis, community management, influencer marketing efforts, etc.

The Social Media Content and Community Manager will own the beverage’s brand voice and the strategy, execution, content development, and day-to-day management of all social media accounts.

Key Responsibilities

• Strategy Development: Develop, evaluate, and refine dynamic social media strategies that align with the brand goals. Strategically extend the reach and influence across platforms, including but not limited to Instagram (40%), TikTok (30%), Facebook (Meta) (10%), YouTube (10%), Reddit (5%), and LinkedIn (5%).

• Content Creation: Produce and manage engaging multimedia content. Utilize AI and tools like Adobe (Premiere Rush), Canva, VEED, OpenShot, Runway, etc. to craft compelling visual and textual content.

• Engagement Management: Enhance follower count and engagement rates with interactive content and targeted campaigns. Respond to social media interactions promptly to ensure an engaged community.

• Affiliate Marketing: Develop and implement terms and conditions for affiliates, including commission rates, product information, and marketing guidelines. Track conversions and pay commissions.

• Content Scheduling, Analytics, and Reporting: Leverage content planning technologies such as Sprout Social, Later, or Buffer. Leverage native platform dashboards as well as tools such as Hootsuite, Talkwalker, Brandwatch, Rival IQ, Mention, etc. to monitor, analyze, and report on social media performance. Use insights to optimize strategies and report on ROI.

• Campaign Management: Coordinate digital marketing campaigns related to and maintain brand consistency across all channels.

Requirements

• Minimum (6) years’ experience in a social media management role with proven strategic, creative, and analytics capabilities.

• Deep knowledge of social media platforms and strategies to increase followers and engagement in a short amount of time.

• Skilled in social media content production with proven experience with AI, video, and photo editing tools such as Adobe, Canva, VEED, OpenShot, Runway, etc.

• Experienced with social media technologies for content planning (like Buffer or Later), social listening (Mention, Brandwatch, etc.), and performance measurement (like Hootsuite).

• Experience driving affiliate sales and leads (Getubu.com).

• Excellent understanding of digital marketing principles, SEO, and the interplay between social engagement and broader marketing goals.

• Superior content development skills with the ability to craft engaging video and static content with quick turnarounds.

• Experience creating, managing, and measuring paid social efforts.

• Experience with native social measurement tools for TikTok, Instagram, Facebook (Meta), YouTube, LinkedIn, etc.

• Ability to manage influencer partnerships and brand affiliates.

• Experience with A/B testing and creative optimization.

• Must be willing to travel.

Desired Attributes

• Creative and strategic thinker with exceptional storytelling skills.

• Strong analytical capabilities, with the ability to turn complex data into actionable insights.

• Detail oriented and organized, with a proactive approach to problem-solving.

• Experience working in a fast paced environment with an entrepreneurial growth mindset.

• A positive, flexible, self-starting attitude, but also, a highly collaborative attitude conducive to working in a lean organization.

Benefits

• Full medical, vision, and dental (75% coverage)

• Phone allowance

• PTO