Social Media Business Analyst - Randstad USA

job summary:

Our West Michigan Client has a contract opportunity for a Social Media Business Analyst. This role will support global content strategies, social strategies, content productions, go-to-market planning, performance reporting, channel management, and more across social and digital channels. You will use content and social media expertise, creativity, and strategic thinking to shape go-to-market content and social campaigns across Instagram, Facebook YouTube, web, apps, and training channels. This contract role may also require the ability to direct agencies, internal creative support, and internal community management to produce high performing content. Some of the work will be global and will require night and evening calls. This is a hybrid role near Grand Rapids, MI.

 
location: Ada, Michigan
job type: Contract
salary: $30 - 35 per hour
work hours: 8am to 4pm
education: Bachelors
 
responsibilities:

• Develop and Execute Content & Social Media Strategies: Create and implement content and social media strategies aligned with brand objectives, target audience demographics, and industry trends to effectively position brand in the digital landscape.

• Content Planning, Production, and Execution: Conceptualize, plan, produce, and execute engaging content, including visuals, videos, and copy, tailored to various social media platforms to showcase our products' benefits, educate consumers, and inspire action.

• Campaign Management: Plan, execute, and optimize social media campaigns and promotions, including product launches, credibility campaigns, education campaigns, to drive traffic, conversions, and support business growth

• Performance Analytics and Reporting: Monitor and analyze key performance metrics, such as engagement rates, reach, conversion rates, and customer sentiment, using social media analytics tools to measure the effectiveness of campaigns and initiatives and inform future strategies.

• Cross-Functional Collaboration: Collaborate with global and local teams across: marketing, social, creative, project management, training, and other stakeholders to understand market-specific needs, gather insights, and align content initiatives with local strategies and objectives.

 
qualifications:

• Experience level: Experienced
• Minimum 3 years of experience
• Education: Bachelors

 
skills:

Social Media Platforms (1 year of experience is required)

Social Media Platforms (1 year of experience is required)

Social Media Platforms

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad Digital, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad Digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).

Applications accepted on ongoing basis until filled.