Social Media Analytics, Healthcare Market Research Analyst - Hybrid - The Cigna Group
St. Louis, MO
About the Job
The Social Media Analytics Healthcare Market Research Analyst will play a key role in spearheading social media analytics and unraveling insights hidden within data streams. The ideal candidate is experienced managing analyzing large, and at times, unstructured data sets to identify trends and insights that can help inform campaigns across multiple business verticals. This role requires experience with social listening tools, digital marketing analytics, and the ability to transform data into actionable insights and storytelling.
Responsibilities:
• Own the collection, analysis, and PowerPoint report development for recurring social listening reports across business lines.
• Build and refine queries in social listening tools to collect and analyze social data.
• Write rules and categorizations in social listening tools to refine and clean data for analysis and insights.
• Build dashboards in social listening tools based on internal and external client requests.
• Own ad-hoc data pull requests from internal teams and external clients to support brand planning and strategy.
• Collaborate on measurement plans, aligning them with strategic imperatives and media strategies.
• Become a data storyteller and communicate insights to internal stakeholders to derive actionable insights based on goals and objectives.
• Assist in the development of templates, best practices, and training for the Social Marketing team.
• Collaborate with other Market Research teams to integrate data and reporting, and communicate insights.
Qualifications:
· 4+ years of experience in social listening, market research, digital marketing, and/or data analytics.
· Proficient in using the latest social listening and marketing analytics tools (e.g., Sprout Social and Marketing Cloud Intelligence).
· Experience with Boolean queries and query development.
· Advanced skills in Excel and PowerPoint.
· Strong attention to detail, project management, and prioritization skills.
· Ability to work both independently and in a team in a fast-paced environment.
· Demonstrates strong communication (written and verbal) and analytical skills.
· Knowledge of social media and/or media marketing.
· Experience in a regulated industry such as health care is a plus, but not required.
· Ability to work from a Cigna office 3 days a week, as directed by the business
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.
About The Cigna Group
Doing something meaningful starts with a simple decision, a commitment to changing lives. At The Cigna Group, we’re dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients. Join us in driving growth and improving lives.
_Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws._
_If you require reasonable accommodation in completing the online application process, please email:_ _SeeYourself@cigna.com_ _for support. Do not email_ _SeeYourself@cigna.com_ _for an update on your application or to provide your resume as you will not receive a response._
_The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State._
_Qualified applicants with criminal histories will be considered for employment in a manner_ _consistent with all federal, state and local ordinances._
Responsibilities:
• Own the collection, analysis, and PowerPoint report development for recurring social listening reports across business lines.
• Build and refine queries in social listening tools to collect and analyze social data.
• Write rules and categorizations in social listening tools to refine and clean data for analysis and insights.
• Build dashboards in social listening tools based on internal and external client requests.
• Own ad-hoc data pull requests from internal teams and external clients to support brand planning and strategy.
• Collaborate on measurement plans, aligning them with strategic imperatives and media strategies.
• Become a data storyteller and communicate insights to internal stakeholders to derive actionable insights based on goals and objectives.
• Assist in the development of templates, best practices, and training for the Social Marketing team.
• Collaborate with other Market Research teams to integrate data and reporting, and communicate insights.
Qualifications:
· 4+ years of experience in social listening, market research, digital marketing, and/or data analytics.
· Proficient in using the latest social listening and marketing analytics tools (e.g., Sprout Social and Marketing Cloud Intelligence).
· Experience with Boolean queries and query development.
· Advanced skills in Excel and PowerPoint.
· Strong attention to detail, project management, and prioritization skills.
· Ability to work both independently and in a team in a fast-paced environment.
· Demonstrates strong communication (written and verbal) and analytical skills.
· Knowledge of social media and/or media marketing.
· Experience in a regulated industry such as health care is a plus, but not required.
· Ability to work from a Cigna office 3 days a week, as directed by the business
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.
About The Cigna Group
Doing something meaningful starts with a simple decision, a commitment to changing lives. At The Cigna Group, we’re dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients. Join us in driving growth and improving lives.
_Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws._
_If you require reasonable accommodation in completing the online application process, please email:_ _SeeYourself@cigna.com_ _for support. Do not email_ _SeeYourself@cigna.com_ _for an update on your application or to provide your resume as you will not receive a response._
_The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State._
_Qualified applicants with criminal histories will be considered for employment in a manner_ _consistent with all federal, state and local ordinances._
Source : The Cigna Group